Demand Generation Director

About the Role

Grade Level (for internal use): 12

The Marketing team is an inclusive, professional, and well-regarded team within S&P Global Ratings. The culture values collaboration and flexibility, with clear expectations for high performance and accountability. Our Marketing team brings diverse expertise across Product Marketing, Campaign Management, Marketing Operations & Analytics, Digital Marketing, and Events, creating a rich foundation of knowledge for professional growth and contribution. You ll collaborate with colleagues in Sales, Product, Market Outreach, Communications, Analytics, and Research & Development expertise, including specialized focus areas such as private markets, emerging markets, sustainable finance, and decentralized finance.

You will also partner with Demand Generation professionals who possess deep capital and credit markets from across other S&P Global divisions to drive alignment, share best practices, and foster cross-divisional collaboration.

This strategic role drives revenue growth through the design and execution of sophisticated marketing initiatives that generate high-quality leads and accelerate customer acquisition across our product portfolio. You ll leverage data-driven insights combined with deep customer and market intelligence to ensure marketing initiatives deliver exceptional customer-centricity and market relevance. In this role, you ll develop structured, scalable customer journey frameworks that serve as the foundation for demand generation activities while establishing and maintaining key performance indicators to track customer progression through the marketing funnel.

As a recognized subject matter expert, you ll partner strategically with sales and marketing teams to ensure seamless campaign execution and collaborate with digital channel teams to deliver consistent, optimized customer experiences. You ll work closely with demand generation team members to drive scalability and automation through innovative AI and marketing technology solutions.

Your impact extends beyond individual campaign performance - you ll take an enterprise perspective in designing demand generation strategies that directly influence lead generation and customer acquisition outcomes. Through strategic partnerships with sales, product, and marketing teams across the commercial organization, you ll drive measurable demand for our solutions in key markets. Your expertise in customer journey optimization and marketing analytics will significantly improve conversion rates and overall marketing performance, with success measured by revenue growth sourced and influenced through marketing initiatives.

• Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs and ensure marketing initiatives deliver exceptional customer-centricity
• Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts with business objectives
• Measure campaign effectiveness through comprehensive analytics and reporting
• Build and maintain relationships with key stakeholders and thought leaders

The Ideal candidate will be highly skilled at:

• Customer-Centricity:
  Be able to think as our customers do and create demand generation marketing initiatives that truly address customer needs
• Extensive knowledge of the debt capital markets and ratings market (both public and private markets) from both an issuer and investor perspective across all asset classes (both public and private markets) and knowledge of the sustainable bond market and products relevant to that market.
• Campaign Management:
  Designing and optimizing multi-channel marketing campaigns (e.g., email, social media, content marketing, paid advertising).
• Customer Journey Mapping:
  Experience in customer journey mapping to orchestrate marketing campaigns leading to demand generation
• Lead Generation:
  Developing tactics to attract and convert leads, including nurturing campaigns and funnel optimization.
• Analytics and Reporting:
  Analyzing campaign performance metrics to assess effectiveness and ROI and making data-driven recommendations for future initiatives.
• Collaboration:
  
  Working closely with sales, campaign, events and product marketing, and other teams to ensure alignment and support for lead conversion efforts.
• AI:
  Think creatively around AI use cases to increase customer centricity, efficiency and impact.

Basic

Required Qualifications:

• Education:
  
  Bachelor s degree in Finance, Business, or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.
• Experience:
  
  An S&P Global employee at this level would typically have 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.
• Sales, Relationship Management and/or Marketing experience in capital markets
• Technical Proficiency:
  Familiarity with marketing automation tools (e.g. Marketo) and CRM systems (e.g.,…