Digital Content Editor

This role can be based in our Paddington, Exeter or Plymouth offices.

We're looking for a Digital Content Editor to manage and optimise our digital channels, including our  website. In this role, you'll ensure content is clear, accurate, accessible and meets user needs. You'll drive organic growth by leading on-page SEO and supporting the wider SEO function across technical and off-page practices.

Using tools like Google Analytics and Search Console, you'll identify opportunities, improve engagement and deliver data-driven enhancements for our website. Collaborating with stakeholders, you'll bring their information to life online through effective communication and promotion, while championing digital best practices.

This role combines communication, content optimisation and stakeholder engagement to deliver content that enhances commercial goals and customer experience. To support with collaboration, occasional travel across the GWR network is required.

• Write, edit and publish high-quality, user-focused content across
• Manage day-to-day content updates, ensuring a timely and consistent publishing process
• Lead on-page SEO across , ensuring content is aligned to search intent and best practice
• Conduct regular content QA checks to maintain accuracy, and ensure compliance with editorial, optimisation and accessibility standards
• Provide day-to-day advice and clear guidance to colleagues on digital best practice, accessibility and SEO
• Work with the Digital Marketing and Content Manager to continually improve content processes, workflows and governance
• Use customer insight tools and Google Search Console to track performance of website content and highlight risks or opportunities
• Support cross-team initiatives, campaigns and digital improvements as required
• Build positive relationships with internal stakeholders, representing the needs of digital users

• Strong understanding of digital content principles and best practice
• Strong knowledge of on-page Search Engine Optimisation (SEO)
• Awareness of web accessibility standards and writing for digital channels
• Familiarity with Google Search Console, Google Analytics, and content/SEO performance tools
• (Preferable) Understanding of UX and digital design principles

• Excellent editorial and copywriting skills
• Strong proofreader with high attention to detail
• Team player who can develop relationships with internal and external stakeholders
• Confident communicator who can explain complex digital and technical concepts simply
• Organisation skills, capable of managing multiple projects or tasks at once
• Comfortable analysing performance data and analytics to identify trends and opportunities

• Experience in a digital content or editorial role
• Experience managing digital content production and use of website content management systems (CMS)
• Experience writing and editing content for public-facing websites
• Experience applying on-page SEO best practices
• (Preferable) Experience in a digital team or agile product development environment
• (Preferable) Experience working with an e-commerce website

This role is part of our Retail team, who manage and deliver GWR's digital channels. The Retail team works out of three main locations, London Paddington, Exeter and Plymouth, therefore you can be primarily based in any of these offices.

To ensure collaboration and support for our stakeholders, some travel to other locations on the GWR network will be required on occasion.

For further information, please contact Joe Chudley, Digital Marketing and Content Manager:

Please submit your application online via the internal First Group careers website: https://in

In case of technical difficulties when submitting your application, please contact the Recruitment Team at

This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

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