Customer Experience​/Sr. Marketing Specialist

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a
world-class culture
. We make a huge impact on the way the world does business.

What is in it for you:

As a Product Marketing Senior Specialist at GS1 US, you will play an important role in supporting the strategic positioning and promotion of products and enhancing the customer experience to increase customer engagement and smooth the path to renewal.

In return you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers a salary range of $80,000 to $100,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
• Short- and Long-Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Generous PTO and Company Paid Holidays
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in office days

Who you are:

You demonstrate outstanding communication skills, both verbal and written, enabling you to translate complex concepts into clear, actionable insights for audiences at all levels—including executives and non-technical stakeholders. Your strong organizational abilities and keen attention to detail empower you to effectively manage multiple projects in a dynamic, fast-paced environment.

Analytical thinking is one of your core strengths; you excel at interpreting data and uncovering meaningful insights. You approach challenges with curiosity and a commitment to continuous learning.

Your educational background includes a bachelor’s degree from a four-year college or university. Experience across various marketing disciplines—such as channel marketing and digital marketing—is highly valued.

What you will do:

In short, you will help GS1 US create new value for industries, members, prospects and solution partners. Your efforts play a pivotal role in advancing product launches and updates, directly fueling our overall business growth and aligning with our strategic marketing objectives.

Here are a few more details about the role (other duties may be assigned):

• Drive Product Readiness – Support product go-to-market activities by reviewing new products and features, assessing their impact and coordinating cross-functional tasks within Marketing and across the business to support change management.
• Support Customer Engagement Initiatives – In this critical phase of business development, you will provide marketing support for identified acquisition and member engagement strategies to help smooth the path to renewal, including creating targeted content for multi-channel campaigns to ensure they align with company and program-wide goals.
• Advance Email Campaign Performance – You will take ownership of creating and launching GS1 US email campaigns, using marketing automation, to support the customer experience by developing compelling messages and calls to action, building targeted email lists, executing email sends, and analyzing campaign results to ensure every initiative is strategically aligned and measurable.
• Orchestrate Product Go-to-Market – With a firm understanding of GS1 US solutions—including buyer needs and value drivers—you will lay the foundation for achieving market objectives and capturing opportunity. You will leverage analytical skills to assess insights and data, informing a targeted marketing communications and distribution strategy. You will articulate a launch and scale plan, commission the creation of required capabilities, and partner extensively across the company to secure essential marketing assets, PR, and channel capabilities at GS1 US—including direct…