Automotive General Sales Manager

Overview

We are seeking an experienced and results-driven General Sales Manager to lead our new and used car sales operations. The ideal candidate will have a proven track record of success in a new car dealership environment, the ability to coach and motivate sales teams to meet and exceed performance goals, and the confidence to be hands-on in the sales process, including strong closing skills.

This role also requires collaboration with Back Up Finance Manager duties, ensuring deals are structured effectively while maintaining compliance and maximizing profitability.

• Lead and manage the new and used vehicle sales departments to achieve and exceed volume, gross, and CSI targets
• Recruit, train, coach, and motivate a high-performing sales team
• Maintain an active presence on the showroom floor and online sales channels
• Assist in closing deals and support sales staff during negotiations
• Work closely with the Finance Manager to ensure smooth deal flow and optimal profitability
• Monitor daily, weekly, and monthly sales metrics and adjust strategies as needed
• Implement and enforce dealership sales processes and best practices
• Ensure compliance with manufacturer, lender, and regulatory standards
• Foster a customer-focused culture that drives repeat and referral business

• 5+ years of automotive sales management experience, preferably in a new car dealership environment
• Demonstrated history of meeting or exceeding sales and gross profit goals
• Strong leadership, coaching, and team-building skills
• Proven closing ability and comfort working directly with customers
• Experience collaborating with F&I leadership, including Assistant Finance Managers
• Solid understanding of CRM systems, inventory management, and digital retailing tools
• Excellent communication, organizational, and analytical skills

• Competitive compensation with performance incentives
• Opportunity to lead and grow a successful sales organization
• Supportive ownership and executive leadership
• Career advancement opportunities
• Professional, performance-driven dealership culture