Senior Web Strategist & Account Lead

Overview

As a Senior Web Strategist & Account Lead at Interactive Strategies, you’ll shape the digital direction for mission-driven organizations that are making a true impact in the world. You’ll join a team partnering with some of the largest and most influential nonprofits and associations in the country – organizations advancing health, serving veterans, protecting wildlife, and preserving our planet.

And as we look ahead to our newest projects, we’re pushing the sector forward with a strong vision for how AI can drive meaningful innovation and transform websites, digital platforms, and marketing. This is a role where your thinking won’t just shape individual projects; it will influence how the industry leverages new opportunities and technology.

Day to day, you’ll take complex challenges and turn them into clear, actionable strategies. You’ll guide clients toward research-driven decisions and serve as a trusted digital advisor to senior stakeholders – all while leading multidisciplinary teams from discovery through delivery. If connecting dots, asking insightful questions, and helping people see possibility excites you, we’d love to meet you.

• Leadership & Communication:
  Serve as a trusted digital advisor to senior stakeholders, balancing big-picture vision with practical, results-driven recommendations.
• Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
• Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
• Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.

• Digital Strategy & Experience Innovation:
  Translate research – both your own and research provided by cross-disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
• Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
• Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
• Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.

• Cross-Functional Collaboration:
  
  Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
• Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.
• Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy – while bringing forward insights that elevate our work.

• 7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.
• Strong understanding of websites, UX design, IA, and product strategy.
• Experience leveraging AI and emerging tools to support digital growth and impact.
• Outstanding strategic thinking with strong analytical and problem-solving skills.
• Exceptional storytelling, presentation, and communication abilities (visual + verbal).
• Ability to synthesize deep research into actionable insights and strategic direction.
• Comfortable working in ambiguous, fast-paced environments.

This matters to us as much as your resume.

• Naturally curious and energized by figuring things out.
• Collaborative and human-centered in your approach to solving problems.
• Confident under pressure and skilled at bringing teams together.
• Grounded, values-driven and able to build trust quickly.

These are not required, but add significant value to our team:

• Experience developing brand positioning, value propositions, or messaging frameworks.
• Experience facilitating workshops for brand, messaging, or creative development.

• Salary range $90,000 - $120,000 per year (dependent upon…