Social Media Manager

Overview

Ready to make waves in a market you didn’t even know existed, despite being integral to everything around us? Maple Systems is looking for a curious, creative Social Media Manager who’s eager to push boundaries, explore new ideas, and turn everyday moments into meaningful digital conversations.

In this role, you’ll help Maple Systems connect with new audiences while deepening engagement with our existing community through thoughtful, innovative social and email marketing initiatives. You’ll own our social presence end-to-end while also developing and executing targeted email campaigns that extend, reinforce, and enhance our social storytelling across the customer journey.

As Social Media Manager, you’ll translate Maple Systems’ products, services, and values into compelling, cohesive content, meeting audiences where they are, whether in their feeds or their inboxes. By maximizing engagement across channels, you’ll play a key role in expanding our digital footprint and supporting year-over-year growth.

If you’re someone who’s always experimenting, asking “what if,” and excited by the challenge of standing out in a crowded feed and inbox, we’d love to hear from you.

Planning

• Develop and execute comprehensive, platform-specific social media strategies aligned with Maple Systems’ marketing and business objectives.
• Plan and manage integrated social and email campaigns that reinforce key messages, product launches, and brand initiatives.
• Build and manage content calendars that balance brand storytelling, product education, technical content, experimentation, and email touchpoints.
• Identify industry-specific platforms, formats, and trends to get Maple Systems to authentically show up in those spaces.
• Continuously evaluate social and email performance and audience behavior, making data-informed recommendations to improve reach, engagement, and ROI.

Content Creation & Management

• Create, curate, and publish compelling text, image, and video content optimized for each social platform, including short-form video.
• Develop and execute email marketing campaigns, customer journeys and nurture communications that support social presence and broader marketing goals.
• Translate technical or complex concepts into clear, engaging, and accessible content for both social and email audiences.
• Use design, video, and creative tools (e.g., Adobe, Canva, Figma, or similar) to support content development across channels.
• Manage organic and paid social campaigns, including budgeting, targeting, creative testing, and optimization.
• Experiment with new tools and technologies—including AI-powered content, automation, and analytics tools—to improve efficiency and creativity.
• Manage day-to-day publishing, scheduling, and community interaction using social and email management platforms.

Email Marketing

• Own email list management, segmentation, and hygiene to ensure targeted, relevant, and effective communication.
• Align email campaigns with social content to amplify reach, drive traffic, and reinforce campaign messaging.
• Support customer and prospect journeys through thoughtful email sequencing tied to campaigns, product launches, and engagement milestones.
• Test subject lines, formats, CTAs, and send times to improve open rates, click-through rates, and overall performance.
• Performance, Analytics & Optimization
• Define KPIs and benchmarks for organic and paid social initiatives as well as email marketing performance.
• Monitor metrics, analyze results, and apply insights to continuously refine strategy and creative execution across channels.

Brand Building

• Maintain a consistent brand voice, tone, and visual identity across all social and email communications while allowing room for creativity and experimentation.
• Actively engage with audiences, fostering community, conversation, and brand affinity.
• Support influencer, creator, or brand partnership initiatives when appropriate.
• Collaborate closely with marketing, sales, and engineering teams to support product launches, campaigns, and broader business initiatives.
• Bring a digital-first mindset to cross-functional projects, advocating for creative approaches that resonate with Maple…