Sales Representative – Dealer & Institutional

Position Title: Sales Representative I – Dealer & Institutional

Reporting to: Director of Sales

Location: Evansville, IN

Status: Exempt

ESCALADE

Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.

Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, You Tube, and Linked In.

The Sales Representative I is an entry-level sales role focused primarily on supporting and growing domestic dealer and institutional accounts across specialty and non-traditional channels. This position supports customers within playground, basketball, racquet sports, watersports, and indoor and outdoor recreational hardlines, including water parks, camps, institutional customers, independent retailers, and premium incentive partners.

Success in this role is driven through consistent account execution, strong customer relationship development, and effective collaboration across internal teams and external partners. The Sales Representative I manages assigned accounts and assists in the execution of sales strategies while learning Escalade’s products, customers, and sales processes. This role builds foundational selling skills and contributes to team revenue goals by supporting account growth, service excellence, and disciplined sales execution.

• Manages assigned customer accounts by maintaining regular communication and responding to inquiries.
• Assist with order entry, pricing requests, promotions, and product availability coordination.
• Learn and effectively communicate product features, benefits, and brand positioning to customers.
• Partner with internal teams including customer service, marketing, and operations to ensure accurate order fulfillment and customer satisfaction.
• Maintain and monitor accurate customer sales performance data utilizing in-house reporting.
• Provide sales reporting, forecasts, and account updates as requested.
• Participate in training, ride‑alongs, and coaching to build selling and negotiation skills.
• Adhere to company policies, pricing guidelines, and brand standards.
• Identify new business opportunities within existing accounts and pursue new accounts through prospecting and relationship building.
• Analyze sales performance, trends, and customer needs to recommend actions that improve growth, service, and profitability.
• Support trade shows, customer visits, and/or regional travel as needed to strengthen relationships and close opportunities.

• Bachelor’s degree in Business, Marketing, or related field preferred (or equivalent experience).
• 1–3 years of sales, customer service, or related business experience.

• Position requires sitting, talking and listening at least 2/3 of the time
• Occasional lifting up to 50 pounds

• Office environment

At Escalade, you’ll join a team of passionate professionals in a culture rooted in innovation, teamwork, and fun. You'll have the opportunity to grow your career while making an impact on the lives of people who love to play.

Ready to make your mark? Apply today and help us shape the future of recreational sports.

Apply now or learn more at Escalade Careers

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.