Performance Marketing Director

About Ten Adams

Healthcare brands have the power to change lives-and we're here to help them do exactly that. At Ten Adams, we're an independent healthcare brand performance agency where strategic thinking, creativity and insights come together to drive measurable results for hospitals and health systems, multi-location health and wellness providers, and B2B healthcare tech.

Join our team of driven, curious, authentic professionals who take ownership, grow personally and professionally, and commit to driving health forward. At Ten Adams, bold ideas aren't just welcomed; they're expected. Together, we're helping healthcare brands grow stronger, businesses hit targets and communities live healthier, one meaningful connection at a time.

The Role

The Performance Marketing Director leads the integrated performance strategy at Ten Adams - connecting data, media, content and digital experiences to drive measurable growth for healthcare brands. This senior leader owns full-funnel performance across paid, owned and earned digital channels, with a sharp focus on audience insight, channel efficiency and ROI. Working alongside Strategy, Creative, Tech, Paid Media and Account leadership, this role guides campaigns to be audience-driven, conversion-oriented and performance-optimized.

You'll lead both client-facing and internal efforts that advance Ten Adams' standing as a brand performance agency.

Day-to-Day Responsibilities

Performance Strategy & Leadership

• Lead the vision, planning and execution of full-funnel digital performance strategy across client engagements, translating business objectives into data-backed growth roadmaps.
• Develop integrated marketing plans that unify paid, owned and earned channels, including SEO, social, content, CRM, media and programmatic, into cohesive strategies with clear KPIs and measurable outcomes.
• Manage and optimize campaigns across social media (organic + paid), SEM, programmatic, display, and emerging channels with a strong bias toward efficiency, scalability and business impact.
• Champion AI-driven marketing initiatives, including predictive analytics, audience modeling, content optimization, automated testing and personalization at scale.
• Guide reporting strategy, KPI development and measurement tools (GA4, Looker, dashboards) to tell clear performance stories that drive confident decision-making.
• Build repeatable methodologies for channel strategy development, audience segmentation, testing design and performance analysis that can be applied across client accounts while remaining flexible to unique business needs.
• Promote a test-and-learn culture through multivariate testing, optimization sprints and continuous improvement.

Collaboration & Strategic Integration

• Serve as the performance lead in strategic planning sessions with Creative, Digital Experience, Media and Account teams, ensuring channel strategies align with content direction, campaign goals and platform capabilities.
• Partner with the VP of Media, Digital Product Director and Creative Director to refine experiences across the user journey, from awareness to conversion.
• Contribute to key presentations, quarterly business reviews, and performance post-mortems with insights and strategic recommendations and clear next steps.
• Act as a bridge between data and creativity, translating performance metrics into opportunities for content innovation and channel expansion.

Team Development & Performance Operations

• Mentor and grow a high-impact performance team with strong fluency in owned, earned and paid media channels.
• Oversee operational workflows for campaign setup, optimization, testing and reporting.
• Collaborate with the VP of Agency Solutions on resource planning, team prioritization, process improvements and capability development.
• Identify training opportunities and emerging tools that enhance team capability and campaign impact.
• Develop and document proven process frameworks for performance marketing, including campaign planning, optimization workflows, testing protocols and reporting cadences that create consistency, scalability and knowledge transfer across the team.
• Establish playbooks and standard operating procedures that capture best practices, reduce variance in execution quality and accelerate onboarding for new team members.
• Foster a culture of curiosity, accountability and continuous learning, where experimentation is encouraged and insights are shared freely.

Business Development

• Develop marketing plans and performance strategies for new business proposals, clearly articulating how Ten Adams will drive measurable growth for prospective clients.
• Lead scoping and pricing efforts for performance marketing initiatives, translating client objectives into detailed proposals with transparent deliverables, timelines and investment levels.
• Participate in pitch presentations and proposal development, presenting performance strategies with confidence and clarity that demonstrate Ten Adams' expertise and differentiation.
• Identify opportunities for…