Senior Manager, Growth Marketing

Summary

The Senior Manager, Growth Marketing, owns the full paid acquisition and conversion engine at Palo Alto Software. This role is accountable for driving measurable revenue growth and customer acquisition across all paid channels — including search, social, and programmatic — while also leading affiliate and influencer partnerships, managing conversion rate optimization (CRO) on the website, executing seasonal promotions, and running win‑back campaigns to re‑engage lapsed customers.

This is a high‑ownership, data‑driven role that sits at the intersection of performance marketing, experimentation, and customer lifecycle strategy. The ideal candidate brings both strategic vision and hands‑on execution ability — comfortable operating a paid media budget and agency relationship one moment, designing a win‑back email sequence the next. You will work closely with the content marketing team to align acquisition and conversion efforts across the funnel.

Adaptability and willingness to take on whatever is needed are essential. This is not a comprehensive list of all duties and responsibilities, but serves as an outline of core responsibilities.

• Own strategy and performance across all paid acquisition channels, including Google (Search, Display, You Tube), Meta, Reddit, and emerging platforms.
• Manage the relationship with our paid search/advertising agency — set goals, review performance, provide creative direction, and hold the agency accountable to agreed‑upon KPIs.
• Collaborate with internal graphic design, video, and engineering resources to develop and iterate on paid creative; brief, review, and test new creative concepts on an ongoing basis.
• Define audience and targeting strategy for prospecting, retargeting, and lookalike campaigns.
• Monitor channel‑level performance daily and weekly; adjust bidding, budgets, and creative in response to performance signals.
• Own paid media budget allocation and maintain a clear view of blended CAC, ROAS, and LTV:
  
  CAC by channel.

• Manage and develop the Partner & Affiliate Marketing Manager, providing strategic direction, coaching, and performance oversight.
• Set program‑level goals for affiliate, partner, and influencer channels; review performance against targets and identify growth opportunities.
• Ensure partner content and messaging align with brand standards and seasonal campaign priorities.

• Own CRO strategy across the Live Plan website, including landing pages, trial flows, pricing pages, and checkout.
• Design and run A/B and multivariate tests; maintain a prioritized experimentation roadmap informed by analytics, user research, and competitive benchmarking.
• Work closely with design and content to implement and iterate on winning variants.
• Track and report on core conversion metrics: trial‑start…