Marketing Manager

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans that drive brand awareness, customer acquisition, and revenue growth. This role oversees marketing campaigns across digital and traditional channels, manages budgets, analyzes performance metrics, and collaborates closely with cross-functional teams to achieve business objectives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals
• Plan, manage, and optimize marketing campaigns across digital, social media, email, content, events, and traditional channels
• Oversee brand positioning, messaging, and consistency across all marketing materials
• Manage marketing budgets, forecasts, and ROI analysis
• Analyze campaign performance using KPIs and analytics tools; provide actionable insights and reports
• Conduct market research to identify customer needs, trends, and competitive positioning
• Collaborate with sales, product, and leadership teams to support go-to-market initiatives
• Manage external vendors, agencies, and freelancers as needed
• Lead, mentor, and develop marketing team members (if applicable)
• Ensure marketing efforts comply with brand standards and industry regulations

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing, with at least 3 years in a management role
• Proven experience planning and executing successful marketing campaigns
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, CRM, email marketing, social media)
• Excellent analytical, project management, and organizational skills
• Strong written and verbal communication skills

Preferred Qualifications

• Master’s degree in Marketing or MBA
• Knowledge of SEO/SEM, paid media, and marketing automation platforms
• Experience managing cross-functional teams and agency relationships