General Sales Manager Thorncrest Ford

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities. Through the Dilawri Foundation, we are also committed to making a meaningful impact in the communities we serve.

Discover how you can build your career with Dilawri.

The General Sales Manager (GSM) is responsible for leading and driving the overall performance of the dealership’s Sales Department. This role provides strategic direction, operational oversight, and hands‑on leadership to ensure sales targets, gross profit objectives, and customer satisfaction standards are consistently achieved.

The GSM is accountable for coaching and developing the sales team, structuring and desking deals, managing inventory strategy, and ensuring compliance with all manufacturer and provincial requirements. Working closely with senior leadership and department managers, the General Sales Manager plays a critical role in fostering a high‑performance culture focused on accountability, continuous improvement, and delivering an exceptional customer experience.

This position requires strong leadership, analytical decision‑making, and the ability to thrive in a fast‑paced, results‑driven automotive retail environment.

Pay Rate: Estimated total compensation ranges from $100,000 to $150,000 , inclusive of salary and bonus.

• Lead and oversee all aspects of the dealership’s Sales Department
• Maintain exceptional customer satisfaction standards
• Address and resolve escalated customer concerns
• Desk and structure vehicle sales deals
• Collaborate with the Service Manager to ensure timely vehicle preparation and delivery
• Review and appraise trade‑ins
• Conduct regular meetings with Sales Consultants and senior leadership to review performance and strategy
• Stay current on manufacturer programs, financial institution offerings, and promotions, ensuring team awareness and compliance
• Monitor and manage inventory daily to optimize availability and merchandising
• Promote continuous training through daily and weekly sales meetings
• Ensure compliance with all provincial licensing and regulatory requirements

• Ford experience considered a strong asset
• Proven leadership and team development skills
• Ability to perform effectively in a fast‑paced, high‑performance environment
• Strong negotiation and decision‑making abilities
• Customer‑focused mindset
• Positive, solutions‑oriented attitude
• Minimum two (2) years of management experience
• Valid OMVIC License preferred

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

• Discounted employee vehicle purchase program
• Job‑specific coaching & training programs
• Employee wellness & assistance programs
• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.

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Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.