Business Analyst; Microsoft Dynamics
Job in
Etobicoke, Ontario, Canada
Listing for:
Mattamy Homes
Full Time
position
Listed on 2026-02-28
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing
Job Description & How to Apply Below
Position: Business Analyst (Microsoft Dynamics)
Location:
Mississauga, Ontario
* Movingto Bloor/Islington,Etobicokein April
2026*
Company:
Mattamy Asset Management
Department:
IT Enterprise Services
Employment Type:
Full-Time
Reports to:
Senior Manager, CRM Platform
AtMattamy Asset Management (MAM), everyone has an important role to play in our shared success. Developing thoughtfully planned communities is complex work and our diverse teams come together to deliver on that mission in every aspect. We are thoughtful planners, precise project managers and practiced subject matter experts. And in each area of our evolving business, we are trusted to drive results.
Here, your opinion will be invited, and your contributions will count. You’ll be surrounded by caring people who encourage you to be exactly who you are. You’ll grow in your area of expertise, learning alongside committed colleagues. With a relentless focus on industry leadership and a deep commitment to sustainability, we’ve got bigplans for the future– and for you.
Learn moreabout what makes working at Mattamy special and our award-winning culture.
What we offer
We are seeking aMarketing Business Systems Analystto join ourcollaborative and fast-paced
IT delivery team, responsible for ensuring the successful delivery of fully tested and functional
Microsoft Dynamics 365
Real Time Marketingsolutionsand eCommerce platform solutions.
This includes
Dynamics 365 Marketing (Real‑Time Journeys),Customer Insights – Journeys/Data (CI),Power Platform, consent & preference frameworks,website and eCommerce applications,analytics, and integrations that support Marketing’s lead generation, nurture, engagement, segmentation, and compliance activities.
In this role, you will collaborate closely with Product Owners, Developers, QA Testers, Data/Analytics, Business Subject Matter Experts (SMEs), and Marketing Leadership to translate business needs into effective, scalable, low‑customization platform solutions.
What you’ll do
Conduct structured discovery with Marketing, Digital, and eCommerce
SMEs to document current state processes, pain points, data dependencies, and desired outcomes.Translate business needs into clear, testable functional requirements, aligned with internal requirements processes.Identify process opportunities using Real-Time Marketing capabilities such as trigger‑based journeys,natural language segments, and contact point consent.Define measurement requirements (KPIs, attribution approach, funnel reporting) for campaigns, journeys, and website initiatives—especially those tied to conversion and revenue outcomes.Ensure requirements align with IT Delivery standards (e.g., minimizing customizations, aligning with OOB RTM architecture).Partner with Developers and the Technical team to assess feasibility, clarify logic, and ensure alignment to Real‑Time Marketing.Participate in internal solutioning discussions and review functional/technical solution documents.Serve as the functional bridge betweenwebsite/eCommerceteams and CRM/Marketing Automation, ensuring business outcomes are supported end-to-end.Create and refine User Stories in Azure Dev Ops; ensure well‑structured user stories and acceptance criteria.Validate delivered functionality through hands‑on testing in collaboration with QA.Provide Level 3 functional support for Real‑Time Marketing, Customer Insights, segmentation, consent, preference center, and campaign execution tools.Troubleshoot Marketing journeys, triggers, personalization, data issues, and CI integrations.Partner with Data/Analytics to ensure accuracy of KPIs, attribution, customer profiles, and dashboards.Recommend configuration-based optimizations to improve deliverability, compliance, and performance.Ensure Marketingteamuses platform capabilities efficiently (email templates, personalization, assets, events, landing pages, A/B tests).Communicate constraints, recommended approaches, sequencing, and impacts in a clear, collaborative manner.Facilitate demos, working sessions, and training for business users as new RTM capabilities roll out.Support Marketing Leadership with insights into platform readiness, dependencies, and release planning.What you bring
BA Business, Technology,…
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