Senior Analyst, Data & Technology Integration

Description

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here:

The role: Please note - this is a 12 month contract opportunity.

Meridian Credit Union is embarking on a transformative multi-year strategy to expand our member base, enhance profitability through digital transformation, and deepen member loyalty.

As a Senior Data Integration Analyst, you will play a crucial role in ensuring smooth data flow across multiple systems and platforms. In this role, you will analyze, design, and implement data integration solutions and technical workflows. Additionally, you will enhance the efficiency and effectiveness of our marketing analytics by acting as the technical expert and liaison among Marketing, Digital Transformation, Enterprise Analytics, and IT stakeholders.

Your efforts will integrate key data inputs, scale our capabilities, and drive profitable growth. Your contributions will be instrumental in optimizing our data integration processes and supporting our strategic objectives.

Overall, this role will need to balance meeting the immediate needs of the marketing team while also developing a three-year roadmap to significantly enhance our ability to execute and measure highly personalized, automated communications and offers at scale.

What You'll Do:

System Integration:

• Design, plan, test, and execute Marketing technology and data enablement projects, contributing to the seamless integration and functionality of new marketing tools and systems
• Review key marketing strategies to collect requirements and design solutions with Data, IT, and Digital teams, ensuring the necessary data is integrated into CRM (Dynamics 365) to support the operation of marketing journeys, processes, and campaign measurement.
• Partner with Digital Transformation and IT to enable and optimize Google Analytics 4, including tagging, to leverage key consumer behaviors across Merdian’s digital properties.
• Evaluate the marketing technology stack to pinpoint integration points, identify gaps, and recognize potential risks. This involves uniquely combining complex multi-system data and technology platforms.
• Support system upgrades and enhancements to maintain functional and efficient integrations. This includes keeping abreast of new technologies and best practices in system integration.
• Conduct User Acceptance (UAT) and Post-Production testing to ensure proposed solutions work as intended
• Provide training for new processes, capabilities and technology integrations as required.

Data Migration:

• Improve our ability to track the consumer’s journey across the full marketing funnel.
• Collaborate to enhance marketing attribution, ensuring alignment and data consistency across Finance, Marketing, and Business Operations teams.
• Troubleshoot and resolve data migration issues.
• Collaborate with Enterprise Analytics to identify, integrate and optimize new and existing data sources including scoring models into CDP/analytics tools for marketing orchestration.
• Prepare data migration plans including migration risk, milestones, quality and business sign-off details in conjunction with the implementation team.
• Design and maintain data architecture to support seamless integration and efficient data flow across systems.

Data Governance & Analysis:

• Partner with the Marketing Operations Manager to conduct data quality assessments, identifying and correcting errors, duplicates, and inconsistencies (routine and QA automation).
• Oversee customer data management to maintain data hygiene and governance, ensuring compliance with regulatory standards.
• Collaborate with stakeholders to evaluate processes and provide recommendations for enhancing data accuracy, quality, process efficiency, and reporting automation
• Implement database tracking and dashboards for metrics and reporting to ensure progress is measured,…