Director, Product Marketing - Auth

Overview

Director, Product Marketing, Auth0 at Okta for Developers. Auth0 technology is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world.

What you’ll do is lead Auth0’s product marketing strategy, working with technical and executive audiences to position, message, and launch products, including established offerings and emerging bets in areas like Agentic AI.

• Own the Product Narrative:
  Define and manage the strategic narrative for Auth
  0. You will be the expert on our market, customers, and competition, using that insight to craft compelling positioning and messaging.
• Lead, Mentor, and Grow a Team:
  Act as a player-coach, leading and empowering a small, high-performing team of product marketers. You will be responsible for hiring, mentoring, and developing talent.
• Orchestrate High-Impact Launches:
  Lead the GTM execution for Auth0’s most strategic product launches, ensuring the entire organization is aligned and the launch delivers on its business goals.
• Influence the Product
  
  Roadmap:
  
  Partner with Product and Engineering leadership. Use technical credibility and market insights to influence the future direction of the Auth0 platform.

Deliver the Voice of the Market: Establish the framework for analyzing market trends, competitive threats, and customer feedback. Ensure actionable insights are delivered to leadership, product, and GTM teams.

• Build strong partnerships:
  Establish alliances with Product Management to connect roadmap decisions to market opportunity. Partner with Marketing to ensure our product story is at the heart of every campaign.

• Experience:
  
  15+ years in a product function (e.g., product marketing, product management) in SaaS/enterprise software, with 7+ years in a people management role.
• Player-Coach Leadership:
  Proven experience hiring, mentoring, and leading high-performing teams, while also delivering strategic projects.
• Deep Technical Credibility:
  Able to go deep with the Auth0 product, build trust with developers, and influence the product roadmap with market-driven arguments.
• Strategic Mindset:
  Ability to develop and execute strategies blending enterprise, sales-led motions with developer-focused product-led growth.
• Bias for Action:
  Thrive in a fast-paced environment and move from strategy to implementation quickly.
• Technical Storytelling:
  Ability to communicate complex technical concepts clearly to a range of audiences, from developers to executives.

This is a rare opportunity to lead product marketing for a platform loved by millions of developers and trusted by thousands of enterprises. You’ll shape the narrative for a category leader, build and lead a team, influence the product’s future, and drive Auth0’s growth.

We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed.

Okta benefits and total rewards are described in our Total Rewards program.

The annual On Target Earnings (OTE) ranges and salary details vary by location. For candidates in the U.S., Canada, and other regions, Okta offers equity where applicable and benefits (health, dental, vision, 401(k), FSA, leave) in accordance with applicable plans and policies. To learn more about Total Rewards, visit

Also provided are location-based ranges and notes on compensation details for CA, CO, IL, NY, WA, and Canada as described in the job posting.

What you can look forward to as a Full-Time Okta employee:

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or status as a protected veteran.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at

• Seniority level:
  Director
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industries:
  Software Development