Head of Marketing

Are you ready to take ownership of a brand’s entire marketing direction and shape its next stage of growth?

Do you thrive in fast-paced, creative environments where digital innovation and community influence drive real commercial impact?

Are you looking to lead a high-performing team within one of the UK’s most exciting emerging sports and athleisure brands?

Mac Gregor Black is partnering with a fast-growing UK sports and athleisure brand to recruit a Head of Marketing
. This is a permanent, hybrid role offering the chance to shape the brand’s global future.

The Head of Marketing will be responsible for shaping and executing the end-to-end marketing strategy for a UK sports and athleisure brand. This is a senior leadership role that combines brand building, performance marketing, content, partnerships, and community growth. You will lead a high-energy team, drive commercial impact, and strengthen the brand's position as one of the UK’s most exciting emerging sports brands.

This role is ideal for a marketing leader who thrives in a fast-paced, entrepreneurial environment and who understands how to scale modern sports and athleisure brands through digital creativity, community influence, and data-driven decision making.

• Own the full brand and marketing strategy for the UK business, setting the vision, tone, and creative direction.
• Develop an annual marketing plan aligned to commercial goals, product launches, customer insights, and growth targets.
• Evolve and maintain the brand identity to ensure consistency across all customer touchpoints.
• Lead digital marketing strategy across paid social, PPC, SEO, CRM, email, and retention channels.
• Drive customer acquisition, engagement, and conversion using data insights and performance metrics.
• Oversee optimisation of online funnels to support e-commerce revenue growth.
• Own the content strategy, ensuring high-quality, consistent storytelling across all platforms.
• Lead social media growth through innovative campaigns, influencer partnerships, athlete collaborations, and creator-led content.
• Develop and nurture the brand’s community from online audiences to real-world events and grassroots engagement.
• Lead integrated multi-channel campaigns supporting key product drops, seasonal stories, and brand moments.
• Ensure campaigns are measurable, creative, and culturally relevant within the wider sports and fitness landscape.
• Manage relationships with creative agencies, production partners, and freelancers where required.
• Identify and manage commercial and promotional partnerships with athletes, teams, creators, and brands.
• Oversee negotiation, activation, and measurement of partnership performance.
• Lead, coach, and develop a growing marketing team, championing creativity, pace, and accountability.
• Collaborate closely with Product, E-Commerce, Sales, and Operations to ensure marketing alignment across the business.
• Manage the marketing budget, reporting regularly on ROI and strategic progress.

• Demonstrable experience leading marketing within a sports, athleisure, lifestyle, fashion, or youth-led consumer brand.
• Strong understanding of digital performance marketing and e-commerce growth.
• A track record of building and scaling social media, communities, and influencer programmes.
• Strategic thinker with excellent creative judgement and the ability to execute at pace.
• Confident leader with experience managing teams and driving cross-functional collaboration.
• Commercially astute, data-driven, and comfortable managing budgets and reporting to senior stakeholders.
• Passion for sport, fitness, performance culture, or active lifestyle brands is a significant advantage.

Competitive salary and benefits package.

For more information, please contact John Stanley
.