Head of Demand Generation

Location: Lobelle

About
Para presentar una candidatura, simplemente lea la siguiente descripción del puesto y asegúrese de adjuntar los documentos pertinentes.

is an AI copilot for legal professionals. We are building the future of how lawyers interact with legal information through intelligent conversational interfaces.

Our mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. With  over 1,600 clients  and growing, every decision we take puts the user at the center.

The Role
We are not looking for a simple ad manager. We are looking for a  Full-Stack Marketer —expert in acquisition and sophisticated in operations.

Your mission is double

Skyrocket qualified traffic  by dominating both Inbound and Outbound channels.

Qualify our database  and feed the sales team with leads ready to close (SQLs), while automating activation for smaller users (PLG).

You will be the bridge between Product (PLG) and Sales (Sales‑Led), ensuring noadastro quality lead falls through the cracks.

Responsibilities
Your goal is clear:  Explode traffic and opportunity generation  by dominating every available channel—from organic to paid, from human‑led to automated.

You will be responsible for making  the inevitable answer , whether a lawyer searches on Google, asks Chatकप्ट, or checks their inbox.

The 4 Acquisition Engines You Will Lead
1. Search Domination (SEO & GEO - Generative Engine Optimization)

The Challenge:  Google isn't enough. You must lead the strategy to position as the #1 answer not just in traditional search engines, but in the new era of  Large Language Models (ChatGPT, Perplexity, Gemini) .

You will turn our knowledge into a massive asset for organic traffic attraction.

2. Sniper Outbound & Scaled Cold Email

Design and execute direct prospecting systems (Linked In/Email) that  cut through the noise .

We don't want "spam"; we want genuine sales opportunities delivered at scale using smart automation

ATA and prospecting tools (Apollo, Hunter, Sales Nav).

3. Paid Media & Performance (The Accelerator)

Act as the "Orchestra Conductor" to manage resources (freelancers, agencies, or self‑execution) in paid campaigns.

If a channel works (Ads, Social, Display), your job is to scale it to feed the machine.

4. Virality & Content (Inbound)

Create a content machine thatাষ acts as a permanent lead magnet.

Exploit our 50k user database to generate reactivation and referrals.

What will you do with all that traffic? (PLG Conversion)

From Traffic to Activation:  Ensure visit volume turns into activated users (PLG) through impeccable,oleč automated onboarding.

Feeding Sales:  Identify high‑value  PQLs (Product Qualified Leads)  from the crowd and hand them to the sales team on a silver platter.

Profile we are looking for

Builder & Hacker:  Total execution mindset. If the channel doesn't exist, you build it. If it exists, you optimize it.

Data‑Driven Mindset:  Analysis is your superpower. You know which channel brings ROI and which is just vanity.

PLG & SaaS B2B

Experience:

You understand how to scale traffic in environments where the product is the growth engine.

Tech Mastery:  You aren't scared of tech stacks, automation, or new AI tools.

Professional English:  Mandatory to lead expansion and capture traffic in international markets.

We will highly value

Previous experience or background in the  Legal Sector .

Proven experience in Inbound and SEO.

Mastery of  Marketing Automation  tools.

Mastery of  Prospecting Tools  ( , , Linked In Sales Nav, Genesy, etc.).

#J-18808-Ljbffr