Marketing and Social Media Specialist

Summary

The School Marketing and Social Media Specialist is responsible for developing, implementing, and managing marketing and social media communication strategies to promote the school's brand, drive student enrollment, and enhance community engagement. This role requires a blend of creative content development, digital marketing expertise, and strong organizational skills.

• Develop and execute comprehensive marketing plans and campaigns to meet enrollment goals, parent engagement, community pride and promote school programs.
• Conduct market research to identify target audiences (prospective parents, students, community members) and understand competitor activities.
• Monitor, analyze, and report on the effectiveness of all marketing initiatives using key performance indicators (KPIs) and data-driven insights.
• Manage and safeguard the school's brand identity and messaging across all platforms and materials.

• Assist in the managing of the school’s website content
  , ensuring it is current, engaging, and optimized for search engines.
• Create, curate, and schedule compelling content (text, photos, videos) for all social media channels (e.g., Facebook, Instagram, Twitter etc.).
• Showcase district success stories, staff achievements, student accomplishments, and school initiatives using multimedia content and targeted messaging.
• Supervise a team of high school student interns, guiding them to produce high-quality, age-appropriate digital content across platforms.
• Collaborate with staff district wide to generate and post timely videos, photos, and written content for social media and district websites.
• Develop and manage email marketing campaigns and newsletters for various audiences (e.g., prospective families, current parents, alumni).
• Oversee digital advertising, including paid social media campaigns and search engine marketing (SEM/PPC), as needed.

• Draft, edit, and distribute promotional materials, press releases, and internal communications (e.g., flyers, brochures, annual reports).
• Develop storytelling content that highlights student and faculty achievements, unique programs, and the overall school experience.
• Coordinate with media outlets and manage school announcements to foster positive public relations.
• Takes photographs for press releases, brochures, etc. to promote the district.
• Develops publications and other ways to positively promote the district.
• Designs presentations for many special projects.
• Develop positive working relationships with local business leaders, civic groups, and media professionals to enhance the district’s visibility.
• Stays abreast of professional practices in the field of public relations through participation in state and national associations.
• Assists in coordinating the planning, production, and distribution of district publications, internal and external. (newsletters, brochures, fliers, etc.)
• Serve as a key liaison for communicating school-wide news, events, and important updates.

• Collaborate closely with the Admissions/Enrollment team to align marketing efforts with recruitment goals.
• Create engaging marketing materials for Open Houses, information sessions, and recruitment events
  .
• Provide marketing and logistical support for school-wide events, community outreach, and fundraising efforts.

• Bachelor's degree in Marketing, Communications, Public Relations, or prior experience in digital media with a bachelor’s degree in another area.
• 2-3 years of experience in marketing, preferably within the education sector (K-12 or Higher Education).
• Proven experience developing and managing digital marketing campaigns.

• Strong written and verbal communication skills with meticulous attention to detail and grammar.
• Proficiency with digital marketing tools, including a variety of social media platforms, email marketing software (e.g., Mailchimp, Constant Contact), and Google Analytics.
• Familiarity with graphic design and content creation tools (e.g., Adobe Creative Suite, Canva).
• Ability…