Senior MarTech Operations Lead

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live‑streaming and on‑demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award‑winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.

Candidates must be willing to participate in at least one in‑person interview, which may include a live whiteboarding or technical assessment session.

Join our Mar Tech team to lead operations and implementation support for our marketing technology stack at Sling and DISH Marketing. You'll own the day-to-day coordination of our Mar Tech platforms, working across business and technical teams to gather requirements, manage vendor relationships, and ensure seamless platform operations.

Your first priority will be supporting our in-progress implementations of Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA): capturing and documenting business requirements from channel leads, defining data integration needs, and handing off clear specifications to our IT partners. For CJA specifically, you'll also build and validate dashboards to ensure reporting meets business needs.

Beyond implementation work, you'll also help manage the operational side of our Mar Tech function—tracking budgets, coordinating vendor relationships, managing contracts and renewals, and ensuring our ad platforms are properly set up with conversion feedback loops to help support campaign attribution and optimization.

You'll serve as a central point of contact between marketing teams who need capabilities and the technical teams who deliver them. We'll teach you the specifics of our stack and how everything connects. You bring strong experience with relevant tech platforms, requirements‑gathering skills, hands‑on analytics platform experience, budget management capabilities, and the ability to translate business needs into technical specifications.

• Lead requirements gathering for Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) implementations: partner with channel leads to capture business needs, document specifications, and hand off clear requirements to IT partners for technical execution
• Build, test, and validate CJA dashboards and reports to ensure they answer business questions accurately. Define requirements for ingesting additional data sources (paid media platforms, CRM data, etc.) into CJA for analysis
• Manage website tracking and pixel/event forwarding implementations: document requirements for new pixels (Tik Tok, Meta, etc.), coordinate with IT for Adobe Launch and/or Adobe CDP implementation, and validate tracking is working correctly in test and production environments
• Oversee Mar Tech budget operations: process purchase orders, track invoices and billing, manage contract renewals and agreements, and maintain accurate financial records for all platforms
• Serve as day-to-day vendor liaison: coordinate with platform vendors on support issues, renewals, and operational needs while partnering with leadership on strategic relationship management
• Plan and document data flows between marketing systems: identify integration needs, define technical requirements, and work with IT and data teams to ensure seamless data movement across platforms
• Create and maintain documentation (platform guides, process workflows, requirements templates) so teams understand how to request capabilities and IT knows how to deliver them
• Partner with channel leads (SEO, paid media, eCommerce, strategy, device, go-to-market) to understand their evolving needs and translate them into actionable Mar Tech requirements

• Bachelor’s degree in business, marketing,…