Institutional Sales Director

About Be[In]Crypto

Since 2018, Be In Crypto  has grown and consistently maintained its position among the top 3 crypto media platforms worldwide.

• 150+ professionals across 50+ countries
• 26 languages, 7M monthly readers
• 5+ business units (InMarkets, Bonus Hunter, Web3 Jobs, Top Picks, Newsletters, etc.)
• Official media partner of 100+ global industry events (TOKEN
  2049, EthCC, Paris Blockchain Week, and more)

United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders and institutions worldwide—every day, in their language.

We’re searching for an Institutional Sales Director to build and scale Be In Crypto ’s institutional revenue engine
, positioning the company as a must-have global media and strategic partner for Trad Fi, Web3 infrastructure, and large institutional players.

In this role, you’ll have the opportunity to define institutional segments, design scalable revenue models, personally validate strategy through real deals, and shape how institutional sales is done at Be In Crypto . This is a senior, high-impact role focused on strategy, monetization, and long-term growth—not day-to-day sales operations.

• Define priority institutional segments (Trad Fi, asset managers, RWA, ecosystems, infrastructure, large Web3 players)
• Design and execute entry strategies for opening institutional accounts and partnerships
• Shape and evolve commercial media & PR products for institutional clients (positioning, formats, pricing, packaging)
• Personally close initial strategic deals to validate approach and prove traction within the first 90 days
• Build repeatable, high-margin revenue models and long-term institutional partnerships
• Define future sales and account structure, deciding when and how to scale headcount
• Ensure efficient sales economics (targeting ≤10% sales cost of revenue)
• Collaborate closely with leadership, editorial, partnerships, events, and brand teams
• Influence narratives, positioning, and go-to-market strategy for institutional audiences
• Challenge existing assumptions and propose better, more scalable commercial solutions

• Have 8+ years of experience in B2B or institutional sales, revenue strategy, or partnerships
• Have proven experience working with institutional clients, large brands, funds, or regulated players
• Bring experience from media, information platforms, Web3, Trad Fi, or the intersection of both
• Are fluent in English (additional languages are a strong plus)
• Are comfortable selling credibility, access, and narrative—not just ad inventory
• Think in segments, systems, and long-term revenue models, not one-off deals
• Combine strategic thinking with hands‑on commercial execution
• Take full ownership of revenue outcomes and are accountable for results
• Have a strong interest in crypto, blockchain, and Web3

• Direct impact on company growth and institutional strategy
• Real ownership over institutional revenue and monetization models
• Freedom to redesign how sales is done—without legacy constraints
• 100% remote work with flexible hours and no time trackers
• Performance-driven compensation tied directly to revenue impact
• Close collaboration with leadership and access to all internal teams
• Access to major global crypto events & conferences
• Support for personal branding and industry visibility
• A culture of ownership, trust, and open communication
• Long-term growth opportunities in a globally recognized Web3 media brand
  Ready to build the institutional future of Be In Crypto ?

Apply now, and our Recruitment team will contact you with the next steps.