Digital Analytics & Tracking Manager; d​/f​/m TK Elevator Iberica Holding, SL Unipersonal

TK Elevator (TKE) is a global leader in vertical transportation and urban mobility. We provide engineering that keeps the world moving, from design to installation and maintenance on any brand of elevators, escalators, walkways, lifts, passenger boarding bridges, stairlifts, platform lifts and home elevators – any place and any time. With our digital solutions like AGILE and the IoT platform, MAX, there are no longer any limits to urban mobility.

TK Elevator became independent following its separation from the thyssenkrupp group in 2020. The company achieved sales of €9.3 billion in fiscal year 2023/2024. With around 50,000 employees, 25,000 service technicians and over 1,000 support centers globally, we are moved by what moves people. TKE – Move Beyond.

Are you ready to shape the future of vertical transportation and take ownership of the data insights that power innovation? Join TKE Elevator, a global leader in elevator and escalator solutions, as we transform the way people interact with digital products in the built environment. Our mission is to deliver seamless, data-driven user experiences by integrating advanced tracking and analytics into our websites and apps.

We are seeking a Digital Analytics & Tracking Manager who is passionate about understanding user behaviour and leveraging data to drive product excellence. In this role, you will lead the implementation of tracking and analytics tools, design and analyze A/B tests, and build dashboards that provide actionable insights for our internal stakeholders. Your work will empower our teams to make informed, data-driven decisions and continuously improve our digital offerings.

You will play a key role in defining and monitoring KPIs, ensuring legal compliance in data handling, and fostering a culture of analytics across our digital product teams. As part of a dynamic, fast-growing organization, you will collaborate globally to solve complex challenges, develop innovative solutions, and create digital products that truly make a difference. Here, your insights will drive action, your recommendations will shape strategy, and your expertise will have a measurable impact on our business.

Tracking Strategy & Implementation: Develop, implement, and continuously optimize tracking concepts for websites and apps (e.g., using Google Analytics, Microsoft Clarity, Tag Management Systems). Ensure consistent and legally compliant data collection.

User Behaviour Analytics: Analyze user behaviour (click paths, dwell time, conversion rates, etc.), identify optimization opportunities, and derive actionable recommendations.

A/B Testing & Experimentation: Plan, execute, and evaluate A/B tests and other experiments to continuously improve user experience and conversion rates.

Dashboarding & Reporting: Build and maintain dashboards to visualize relevant KPIs and trends for various stakeholders (e.g., using Power BI, Tableau, Looker).

Stakeholder Consulting: Advise and train internal teams on tracking topics, analytics tools, and data-driven decision-making processes.

Legal & Data Handling: Ensure compliance with legal requirements (e.g., EU Data Act, GDPR) when handling user data and tracking technologies.

Cross-Functional Collaboration: Work closely with product management, UX/UI, development, and legal teams to optimally implement tracking requirements.

• 3-5 years of experience in implementing and analyzing tracking and analytics solutions for digital products.
• Strong knowledge of common tracking and analytics tools (e.g., Google Analytics, Microsoft Clarity, Tag Manager, Power BI, Tableau).
• Experience in designing, executing, and evaluating A/B tests.
• Excellent analytical skills and experience in building dashboards.
• Understanding of legal frameworks in data analytics (e.g., EU Data Act, GDPR).
• Strong communication skills and ability to convey complex topics clearly.
• Fluent business-level English.

• Health and Safety
  –Highest standards and a wide range of health promotion and healthcare activities
• Flexibility
  –We support, for example, through flexible yet regulated working hours and remote working options
• Collaboration & diversity
  –Collegiality is of huge importance – we treat everyone with respect and appreciation
• Development
  –Individual support to help you get started in your new job as well as training and education programs to help you develop professionally and personally
• Creative leeway
  –We offer an environment in which you can try out new solutions in a no-blame-culture
• Sustainability
  –We act with responsibility and environmental awareness
• Work environment
  –We have modern workplaces and IT equipment, subsidized lunchtime meals in the canteen, free parking and discounted public transport tickets