Email Marketing Lead

About the Company
We are TELUS Health, the leading provider of corporate wellness services and EAP (Employee Assistance Program) in Latin America. Over 1000 clients choose us to empower their organizations.

Our mission? To become strategic partners for HR departments, co-creating healthier work environments that enhance organizational culture and, consequently, productivity. By incorporating our program as a benefit, HR leaders can support each employee with the necessary professional assistance at the right time.

About the Role
We are looking for a Email Marketing Lead to join our Marketing team. The position is based in CDMX, and its mission is to lead the planning and execution of all Email Marketing communications, building a solid structure that supports the company’s growth strategy.

Responsibilities
Support the development of the Email Marketing strategy and lead the planning and execution of email communications across multiple sending platforms.
Lead, develop, and execute email campaigns for outbound, inbound, cross-selling and up-selling strategies targeting current B2B clients.
Support the Marketing Manager in the development and planning of the brand newsletter and oversee its execution.
Coordinate the process of building and managing the databases that serve as the foundation of the Email Marketing strategy.
Ensure the quality and integrity of both internally generated and externally acquired databases.
Centralize data from all email actions and ensure proper organization and management.
Validate monthly data and prepare performance reports on email sends and response metrics.
Work with different digital platforms to collect data and integrate leads generated from various Marketing initiatives.
Propose improvements related to new customer acquisition channels and the adoption of new digital tools.

Qualifications
Minimum of 3 years of experience executing Email Marketing campaigns.
Bachelor’s degree in Marketing, Communications, Advertising, or related fields.
Courses and/or certifications in Email Marketing; knowledge of Data Analytics and Marketing Automation; experience with Hub Spot and/or Pipedrive; strong writing skills.
Intermediate Excel skills (required).
Intermediate English level (required).

What Do We Offer?
Hybrid work model (3 days in the office and 2 days working from home). Our office is located in Colonia del Valle Centro.
Competitive salary aligned with the position.
Connectivity allowance.
Private health insurance.
Employee Assistance Program.
Birthday day off.

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