Assistant Store Manager

Overview

Coach is a global fashion house founded in New York in 1941. We are part of the Tapestry portfolio and committed to innovation and inclusion. The Assistant Store Manager demonstrates strong business acumen, delivers sales results through employee development and mentorship, and supports operational efficiency while upholding Coach standards.

• Assist the Store Manager in achieving organizational objectives and company priorities and values.
• Develop sales strategies and initiatives across all categories; communicate goals to the team and monitor store performance to achieve sales targets.
• Manage productivity, accountability, and personal performance of the management team.
• Develop and monitor clienteling strategies to achieve business goals in partnership with the Store Manager.
• Understand market changes and support the execution of sales strategies and tactics.
• Lead by example with Coach’s Guide to Style; ensure associates follow expectations.
• Act as brand ambassador to drive loyalty and business (e.g., charity events, mall initiatives).
• Resolve customer issues promptly with a solution-oriented, forward-thinking approach; escalate as needed with Store or District Manager support.
• Develop the team to build long-term customer relationships and drive business.
• Take initiative with ownership and accountability for results of self and others.
• Collaborate with the Store/District Manager to protect and drive business needs.
• Ensure daily tasks are completed without diminishing service or Coach standards.
• Address challenges promptly and take corrective action when appropriate.
• Foster trusting relationships, advocate for the Brand, welcome feedback, and set goals to achieve performance targets.
• Delegate and empower others; create enthusiasm and a shared vision.
• Recognize and value individual performance.

• Evaluate team performance, provide timely feedback, and create action plans for development with the Store Manager.
• Address performance issues using coaching and counseling techniques.
• Adhere to retail policies and procedures including POS and operations; leverage Coach tools and technology to support service and operations.
• Recruit, interview, onboard, and collaborate on strategies to maintain top talent and build a talent bench.
• Manage daily operations including selling, service, payroll, HR, and loss prevention.
• Forecast and budget with the Store Manager to align with business needs (e.g., payroll, staffing, scheduling, merchandising).
• Communicate with Lead Supervisor and Store Manager; maintain interior/exterior upkeep in coordination with the corporate office.
• Authorize adherence to retail policies and operational standards; understand tools to support service and operations.
• Demonstrate required competencies:
  Drive for Results, Customer Focus, Creativity, Interpersonal Savvy, Learning on the Fly, Perseverance, Dealing with Ambiguity, Strategic Agility, Building Effective Teams, Managerial Courage.

• Experience: 1–3 years of previous management experience in a luxury retail service environment preferred; knowledge of fashion trends and competition.
• Education: High school diploma or equivalent; college degree preferred.
• Technical: Proficient with MS Office and retail systems (labor management, inventory, sales reporting, etc.).
• Physical: Ability to work at a fast pace; communicate effectively; move on the sales floor; able to lift up to 25 pounds regularly and up to 50 pounds for shipments.
• Schedule: Flexible availability including nights, weekends, and holidays with high retail traffic.

This document is a sample of duties and not an exhaustive list of requirements.

Tapestry, Inc. is an equal opportunity and affirmative action employer. Decisions are based on qualifications and do not consider age, sex, sexual orientation, gender identity, genetic characteristics, race, color, religion, or other protected statuses. Visit Coach at

Our company offers benefits including health insurance (medical, dental, vision), disability insurance, life insurance, 401(k), paid time off, and employee discounts. For details, refer to U.S. Store Compensation & Benefits.