Digital Marketing Manager

Company Overview

Slingshot Biosciences is a fast‑growing life sciences company with a platform technology and paradigm‑shifting mission to make precision‑engineered cell mimics the gold standard for all cell‑based assay controls. We transform cell‑based applications with robust, scalable, and reproducible controls, including Tru Cytes™ Biomarker Controls, Spectra Comp® Compensation Controls, Via Comp® Cell Health Controls, and Flow Cytes® Instrument Controls.

We are seeking a results‑driven Digital Marketing Manager to lead strategy, execution, and optimization across all digital channels. The role builds and scales high‑performing digital campaigns—Google Ads, Linked In Ads, Meta Ads, retargeting, paid search, and email automation—while establishing rigorous tracking, analytics, and performance measurement. Experience integrating marketing workflows with Net Suite is strongly preferred.

• Develop and execute multi‑channel digital marketing campaigns (Google Ads, Linked In Ads, Meta Ads, retargeting, display, programmatic); manage keyword strategy, audience segmentation, ad optimization, and A/B testing.
• Oversee end‑to‑end funnel workflows—from awareness through conversion—across paid and organic channels.
• Build and optimize automated email journeys, nurture streams, and drip campaigns.

• Implement, maintain, and optimize tracking mechanisms across all channels (GA4, UTM structures, conversion tracking, pixel management, tag manager).
• Establish and report on KPIs, including ROI, CAC, CPL, funnel efficiency, and lifetime value.
• Build dashboards and reporting frameworks with data pulled from Net Suite, Google Analytics, ad platforms, and CRM.
• Conduct ongoing analysis to improve conversion rates and campaign performance.

• Configure and maintain marketing‑related workflows within Net Suite (campaign tagging, lead routing, analytics integration).
• Partner with Sales Operations to ensure clean data flow between CRM, marketing automation, and reporting systems.
• Support campaign attribution and revenue reporting through Net Suite dashboards and saved searches.

• Work closely with product marketing and creative teams to develop compelling ad copy, landing pages, and visual assets.
• Ensure scientific accuracy and brand consistency across all digital touchpoints.
• Manage and optimize landing pages for SEO, user experience, and conversion performance.
• Own the creation of high‑quality presentations and executive‑ready slide decks for internal and external use, including campaign recaps, QBRs, performance reports, product launches, webinars, and strategic planning meetings.
• Translate complex data and scientific concepts into clear, visually engaging, and persuasive slides with strong storytelling structure.

• Partner with sales, product marketing, and operations to align digital strategy with broader go‑to‑market goals.
• Support product launches, webinars, field campaigns, and trade‑show promotions with targeted digital amplification.
• Collaborate with finance and leadership to validate marketing ROI and support revenue forecasting.

• 3–7+ years of digital marketing experience; biotech, life sciences, diagnostics, or B2B technology strongly preferred.
• Proven track record managing paid digital campaigns with measurable revenue impact.
• Deep proficiency in Google Analytics 4, Google Tag Manager, paid media dashboards, and advertising analytics.
• Hands‑on experience with Net Suite marketing/campaign modules.
• Experience with marketing automation tools (Hub Spot, Marketo, Pardot, Active Campaign, etc.).
• Strong analytical mindset with the ability to interpret complex data and convert it into actionable insights.
• Exceptional presentation design skills, PowerPoint, Google Slides, or similar—with a portfolio demonstrating clarity, visual polish, and structured storytelling.
• Excellent communication, project management, and cross‑functional collaboration skills.
• Ability to thrive in a fast‑moving environment with shifting priorities.

• Background in marketing…