Sr. Product Marketing Manager, Networks

ELLKAY started out providing connectivity solutions to laboratories and within a few years, grew to also provide data management solutions to ambulatory organizations. ELLKAY is now a trusted data management partner in five healthcare segments. ELLKAY’s solutions continue to serve laboratories and ambulatory practices and have expanded to empower hospitals and health systems, healthcare IT vendors, ambulatory practices, health plans, and other healthcare organizations with cutting‑edge technologies and solutions that drive their growth and interoperability strategies.

Today, ELLKAY remains true to our core values, building strong partner relationships and offering unparalleled service and support while providing innovative, scalable solutions to the challenges our customers face in today’s data‑rich world. ELLKAY’s experience, customer‑focused approach, and reputation for innovation, speed, and accuracy differentiate ELLKAY as a premier partner for your interoperability needs and data management strategy.

$/yr - $/yr

Mid‑Senior level

Full‑time

Marketing and Sales

Software Development

This role leads the product marketing strategy for the LKOrbit family of products, ensuring clear market positioning, effective go‑to‑market execution, and adoption across five customer segments.

• BASE (first 6–12 months):
  Drive success of our network strategies, ensuring adoption, positioning, and measurable impact.
• GROWTH (year 1+):
  Lead the expansion of our networks into broader markets.
• FUTURE (long‑term):
  Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all customer segments.

• Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.
• Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.
• Design and execute go‑to‑market strategies for interoperability products and launches.
• Collaborate cross‑functionally with product, sales, and marketing teams to establish clear strategic objectives.
• Partner with product managers on gap closure plans and growth strategies to expand market opportunities.

• Product Marketing:
  Own messaging, positioning, and value propositions for complex healthcare technology solutions.
• Go‑to‑Market Strategy:
  Design and execute product launches, segmentation strategies, and demand generation campaigns.
• Market & Financial Analysis:
  Lead market opportunity sizing, customer segmentation, and financial modeling to inform strategic decisions.

• Healthcare Interoperability:
  Hands‑on understanding of standards, workflows, and market dynamics across hospitals, payers, and labs.
• Sales Enablement:
  Create effective tools, value documents, and competitive battle cards that empower sales teams.
• Cross‑Functional Leadership:
  Collaborate with product, sales, and marketing teams to align objectives and deliver results.

• Healthcare Technology, SaaS, and Cloud Platforms:
  Familiarity with core technology models that underpin modern interoperability solutions.
• Artificial Intelligence in Healthcare:
  Awareness of emerging applications and their implications for product positioning and competitive dynamics.

• Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.
• Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.
• A well‑formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.
• Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.
• Skilled in applying strategic planning and positioning frameworks — including disruption theory and blue ocean strategy — to differentiate products in competitive markets.
• Standout…