Director of Community Relations

Who You Are:

You enjoy being at the fore-front of marketing and sales. The DCR is responsible for developing and increasing occupancy levels and high-quality census through actively campaigning to sell the Community’s outstanding senior living options and living standards.

• Coordinates quarterly marketing action plan.
• Coordinates move-in paperwork from family and physician, verifies that documents are appropriately signed and completed, and ensures move-in packet is completed with current versions.
• Maintains census and inquiry history.
• Maintains current competitor marketing analysis.
• Develops strong relationships with an active and current resident lead base that will lead to residents moving into the community.
• Coordinates and conducts in-person and virtual tours of the community and assists residents and families with placement and move in to the community.
• Schedules assessment and lease signing with families prior to physical move-ins.
• Maintains brochures and all collateral in the community.
• Coordinates all move-ins with all departments.
• Consistent follow-up on all potential residents.
• Consistent follow-up with prospects for timely physical move-in.
• Schedules new resident assessments in conjunction with DRS and provides required documentation to the DRS for Pre-Assessment.
• Informs all appropriate personnel of in-coming move-ins and selected services needed and inspects apartment readiness for move-in.
• Maintains the mailing and follow-up calls to customers and referrals.
• Discusses and reviews all marketing and sales approaches with Executive Director and marketing team.
• Communicates regularly and works cooperatively for the campus with administrative personnel.
• Takes and returns calls from leads daily.
• Maintains guest and show rooms.
• Meet CRM sales and outreach goals monthly as established by the ED and RDS.
• Plans outreach at least two weeks in advance.
• Maintains relationships with new residents and family members 90 days post move-in with regular check-ins weekly for quality control.
• Discusses any concerns or issues with Director Department team as soon as identified.
• Communicates with appropriate community departments when planning events that will take place in the community.
• Serves as Manager on Duty when scheduled.
• Other related duties as assigned by supervisor.

• Must possess an upbeat, positive, flexible, and enthusiastic personality and be congenial with fellow employees, residents, and the public at large.
• Must be an honest and dependable individual.
• Must maintain proper hygiene.
• Must be professional in dress and presentation.
• Must be willing to be active during entire work shift.
• Must be able to effectively communicate verbally and in writing in Standard English and use own judgment and initiative in daily activities.
• Must be a mature individual. Must possess the ability to multi-task in a fast-paced environment and perform a variety of tasks, often changing assignments on short notice.
• Must have strong organizational skills, as well as the ability to prioritize and meet deadlines.
• Must be detail and team work oriented.
• Must attend required in-services/ workshops to further education of skills and community requirements.
• Must be drug-free and submit to urinalysis drug screening upon hire and routinely.
• Must be able to pass a criminal background check upon hire and as required by state regulations.
• The employee shall be responsible for maintaining the integrity of Koelsch Communities.

• Passed an approved food handler’s or Serv Safe course as required by County, State and/or Community policy.
• Experience in marketing and sales in senior living will assist tremendously with success in this position.

• This role does not have any supervisory requirements unless on MOD as scheduled.

• Professional business attire including closed-toed shoes. Must abide by the Community dress code policy.

• This role is provided a cell phone and laptop for work use.
• Carry / wear earpiece and handheld radio and respond appropriately to calls as needed.