Business Development Director – Elizabethtown Sports Park
Listed on 2026-01-28
-
Sales
Sales Marketing -
Sports/Fitness/Wellness
Sales Marketing
BUSINESS DEVELOPMENT DIRECTOR - Elizabethtown Sports Park Sports Facilities Management, LLC
LOCATION:
Elizabethtown, KY
REPORTS TO:
GENERAL MANAGER STATUS: FULL-TIME (EXEMPT) ABOUT THE COMPANY
Elizabethtown Sports Park is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Elizabethtown, KY. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Elizabethtown Sports Park is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARYThe Business Development Director will promote the destination as a regional sport, conference, trade show, meeting, birthday party and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, event/tournament providers, local businesses and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include selling sponsor ships. They will be evaluated based on KPIs set by the General Manager, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.
PRIMARYRESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING
- Planning and implementing events, tournaments, and rentals to meet revenue targets
- Maintaining an event calendar of rental/tournaments booked, listing all facility activities planned
- Preparing and presenting regular reporting on event strategy and results
- Managing communications with all stakeholders of events
- Sponsorship sales both local and national to meet revenue targets
- Event development and primary contact for all events after they have been contracted
- Determine annual and gross-profit plans by forecasting and developing annual sales quotas for programs
- Project expected sales volume and profit for existing and new products
- Accomplish objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs while developing field sales action plans
- Sustain rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities
- Provide information by collecting, analyzing, and summarizing data and trends
- Serve as Manager-On-Duty ("MOD") at certain key events
- All other duties as assigned by management
- Proven success in generating awareness through consumer marketing and branding
- Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
- Experience in using a CRM to manage and nurture potential or current customers
- Experience in sponsorship sales and activation
- Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sport and/or convention center
- Experience and success in promoting, booking, and delivering special events
- Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
- Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and…
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