Marketing Director

Job Opening:
Marketing Director at The Powhatan Club

The Powhatan Club, a premier private fine dining and social club, is seeking a dynamic and experienced Marketing Director to join our team. This full-time position is integral to shaping and enhancing the club's reputation and visibility in a competitive market. We are looking for a professional who can bring innovative ideas and a strategic vision to promote our exclusive events, fine dining experiences, and membership privileges.

This role is based on-site in Elizabethton.

As a Marketing Director at The Powhatan Club, you will be responsible for developing and implementing marketing strategies that effectively communicate the club's brand values, drive membership growth, and enhance member satisfaction. This role requires a blend of creativity and analytical skills to manage various campaigns and projects that promote the club's extensive services and facilities.

• Develop, implement, and oversee the overall marketing and branding strategy for the club.
• Collaborate with the management team to identify marketing needs and align strategies with the club's operational goals.
• Design, plan, and execute marketing campaigns targeted at attracting new members and enhancing engagement with existing members.
• Oversee the creation and distribution of all print and digital marketing materials, including newsletters, brochures, and promotional videos.
• Manage the club's digital presence, including the website, social media accounts, and email marketing, ensuring content aligns with the club's standards and brand voice.
• Analyze market trends and member feedback to adjust marketing strategies accordingly.
• Coordinate with external vendors and agencies for outsourced marketing services and materials.
• Prepare, manage, and adhere to the marketing budget, ensuring cost-effectiveness and ROI on marketing campaigns.
• Organize and promote club events, such as private parties, special dinners, and other social gatherings, to boost the club's visibility and member participation.
• Handle public relations and media interactions, enhancing the club’s public image and handling crisis management when necessary.
• Provide marketing support and materials for other departments as needed to ensure cohesive brand messaging and member communication.
• Monitor competitive activity and market trends to keep the club at the forefront of the industry.
• Regularly report to senior management on the progress and impact of marketing initiatives.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 2 years experience in a marketing leadership role, preferably in the hospitality or private club industry.
• Strong understanding of traditional and digital marketing strategies and proven ability to drive membership growth and engagement.
• Exceptional ability to craft and execute a strategic marketing plan.
• Excellent verbal and written communication skills, with adeptness in crafting public presentations and marketing content.
• Proficiency with digital marketing tools and platforms, including CRM software, Google Analytics, and content management systems.
• Experience with budget development and cost tracking.
• Strong leadership skills and the ability to manage cross-functional teams to meet ambitious project deadlines.
• Creative thinker with a knack for identifying and deploying engaging marketing ideas.
• Detail-oriented with an analytic mindset that can navigate varying market dynamics and translate them into actionable business insights.
• Flexibility to attend and oversee club events during evenings and weekends, reflecting the club’s active schedule.
• In-depth understanding of the luxury market and customer service excellence.