Public Communication Specialist

Overview

Posting Summary

Position Number -426

Classification Title Public Communication Specialist

Competency Level Journey

Working Title Digital Communications Coordinator

Division Office of the Chancellor

Department/Unit Communications & Marketing

Section Communications & Marketing (section)

Primary Purpose Of Organizational Unit

The Office of Communications and Marketing uses strategic communications to increase knowledge of and support for the university among its various constituents and to enhance Elizabeth City State University’s image and identity. We strengthen existing relationships and create new ones by interacting with the media, marketing the university’s educational opportunities, programs, services and activities, and conveying the university’s key messages. As part of a two-way approach to communications and relationship-building, we also provide feedback from internal and external audiences and improve the image and identity of the university with that feedback.

The Digital Communications Coordinator is responsible for telling the university’s story across multiple digital platforms. The candidate should possess journalistic skills including a strong understanding of social media, writing and editing, and photography for inclusion on multiple platforms, including but not limited to the university digital newsroom and social media sites. The Digital Communications Coordinator will work with the staff of the Office of Communications and Marketing to promote the university’s initiatives and goals.

Knowledge – Technical: Understands and uses communication, design and visual art concepts and practices pertinent to the area of responsibility. Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods.

Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools.

Knowledge Professional: Thorough knowledge of the methods and techniques of planning, writing and editing and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups.

Communication: Ability to independently communicate program information of moderate complexity and impact to targeted audiences; ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets; ability to edit documents to ensure accuracy in content and form;

ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards.

Consulting/Advising: Ability to identify, advise and collaborate with clients regarding communication needs and issues; ability to provide options on the type of strategy to use with communication plans and gauges their potential effectiveness.

Project Management: Ability to consult with and determine client/customer needs and project parameters. Ability to plan and manage multi-faceted and specialized projects. Ability to conceptualize and create communications as they relate to the area of responsibility from creation through delivery.

Organizational Sensitivity: Ability to understand the mission, objectives and goals of a department with multiple service delivery functions. Ability to understand internal workings of the department in relation to the external expectations of the clients and stakeholders. Ability to assess the potential impact…