Associate Manager Toy Marketing Games

The Opportunity

The Opportunity: The Associate Manager, Global Brand Marketing will support the Games Global Brand Team in delivering product and brand strategies that drive portfolio growth. Working closely with the Manager, Games Global Brand Marketing, cross-functional partners, and external stakeholders, the role ensures the portfolio receives strong, strategic marketing support—developing distinctive products and programs that are delivered within budget and scalable across global retail and ecommerce.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.

• Ensure all brand product & marketing projects are supported by business strategy, objectives and insights
• Support in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling games to market on time and on budget backed by Consumer Insights
• Create unique retailer exclusive products and campaigns
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Present with confidence to drive brand strategy and products
• Brief and develop marketing assets
• Help develop global marketing campaigns for execution at a local level
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions

What We’re Looking For:

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.

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