Social Media Manager

Key Responsibilities

• Support the Senior Social Media Manager in the development and execution of comprehensive social media and community management strategies for clients owned platforms and L.A. Libations channels, ensuring alignment with brand objectives and target audiences.
• Create and curate unique scroll-stopping, high quality content including photos, videos, graphics, IG stories, and captions tailored to each clients’ branding and audiences across platforms.
• Manage content calendars including drafting posts, sharing with clients for approval, and scheduling, aligning with influencer posting schedules.
• Own day-to-day community management for client accounts including responding to comments, DMs, and interacting on relevant community posts across Instagram, Tik Tok, Facebook and Linked In.
• Monitor and optimize content and channel performance to exceed client expectations and goals for awareness, engagement and growth.
• Utilize analytics tools to track, analyze, and optimize the performance and efficacy of content and campaigns.
• Create and present monthly social media reports for clients, including content performance, growth and recommendations based on data.
• Support the Brand and Digital teams in bringing influencer and brand partnerships to life on social media.
• Occasionally attend off-site events to capture and post content in real time and post-event recaps.
• Collaborate with the Senior Social Media Manager to build out social media shot lists at brand photoshoots.
• Own day-to-day communication with clients and brand partners.
• Collaborate cross-functionally with brand, creative, digital, influencer, experiential and L.A. Libations teams.
• Stay informed about social media trends, algorithm changes, and emerging platforms to ensure LAV’s clients remain at the forefront of digital marketing.

• Social media obsessed in the best way - you live and breathe platforms, content, and culture
• Deeply passionate about food, beverage, and consumer brands
• A creative thinker who loves crafting unique, scroll-stopping content - and seeing it come to life
• Energized by growth, momentum and measurable results
• Equally creative and operator: big ideas and strong execution
• Calm, diplomatic, and solutions-oriented if tension or pressure arises from clients
• Willing to roll up your sleeves and do the work - no task is too small
• Able to seamlessly pivot brand voice and tone at a moment’s notice
• Constantly locked in to social trends and instinctively knows how to translate them to any brand
• Results-driven, self-directed, inquisitive and entrepreneurially minded
• Proactive by nature - you spot and take initiative without being asked
• Comfortable on camera and confident letting your personality shine in content
• Highly organized with sharp attention to detail, able to prioritize across tight and fast-paced timelines
• A collaborative team player who works seamlessly with cross-functional partners
• Fluent in storytelling through data, using insights to inform strategy and creative decisions
• Trustworthy, accountable, and dependable at all times
• Lives with integrity, strong judgment and high standards for quality

• Bachelor’s degree
• 4-6 years of experience in social media and digital marketing, ideally within CPG or beverage brands, restaurant/hospitality, or full-service advertising, marketing, or entertainment agencies
• Proficiency in creating content and managing brand accounts across major social media platforms including Instagram, Tik Tok, Facebook, and Linked In
• Demonstrated success of growing social followings and driving engagement
• Proficient in creative and editing tools including Adobe Photoshop, Premier Pro, Lightroom, After Effects, and Figma
• Experience in managing and collaborating with cross-functional teams in an agency or fast-paced environment
• Proven ability to manage multiple tasks on multiple projects simultaneously
• Excellent interpersonal and communication skills, both written and verbal
• Self-directed, adaptable, and able to pivot quickly in dynamic environments
• Highly organized with a strong creative eye and attention to detail
• Proficient in Microsoft Office and Google Workspace

• Experience managing paid social campaigns, including boosting on Meta and Tik Tok
• Familiarity with overseeing and allocating social media budgets
• Experience leveraging AI for creative purposes, including photo and video content

This is a hybrid role and our office is located in El Segundo, CA.

The salary for this role is $80-90k. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to salary, L.A. Libations offers a comprehensive benefits program.

NOTE: Applicants are required to submit a resume, cover letter and portfolio. Please email these items to Jenni Garcia  with the subject line:
Social Media Manager. Applications without these items will not be considered.