Sr Associate Brand Strategy & Activation

Posting Title
:
Sr Associate Brand Strategy & Activation

Requisition Number
: R235632

Company
:
Mattel Sales Corp.

Location
:
El Segundo, California

Pay Range
: USD $88,800 and $111,000 Yearly

Job Category
:
Marketing

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We have multiple openings for Sr. Marketing Associates across the Hot Wheels Core and Hot Wheels Adult teams. In these roles, you will drive day-to-day brand activations in partnership with internal cross-functional teams and external agencies. Depending on the team placement, you will help shape strategies that expand brand awareness, support key launches, and grow the full franchise. For our Hot Wheels Adult team, this includes developing and executing initiatives specifically designed to engage and accelerate the rapidly growing adult fan business.

• With leadership, plan brand "moments" (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
• Translate brand strategy into campaigns, content, and activations
• With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
• Ensure media strategy is executed well across regions, and manage day-to-day creative production
• Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
• Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
• Manage day-to-day execution of agency scope in partnership with brand creative
• Track & report on campaign performance (awareness, engagement, conversion)
• Track & report on franchise health through consumer engagement, sales performance, and cultural impact.

• 3+ years of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Self-starter who is detail oriented, driven, focused, pro-active and collaborative
• Consumer insights & research:
  Understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
• Understanding of marketing mix and KPIs
• Portfolio management:
  Balancing toys and non-toy CP categories under a unified brand.
• Ability to work with cross-functional partners including Design, Product, Marketing, and Franchise teams to execute work.
• Financial acumen:
  Experience with P&L at the brand or category level.
• Communication skills:
  Strong presentation skills and ability to tell a story. Proficiency in PowerPoint, Outlook, Word and Excel.

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products,…