ECommerce Director - Prestige

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

At the heart of what we do is our people – when our people work with purpose we create a better business and a better world.

Founded in 2015, Unilever Prestige is now a leading global luxury beauty company and a powerhouse hub within Unilever. With a portfolio of nine authentic brands, Prestige has grown through consistent market‑beating organic growth and strategic acquisitions. In 2024, Prestige reached €1.6 bn in turnover, with ambitious goals to reach €3.5 bn in organic growth and an additional €1.5 bn through M&A by 2030—positioning us among the top five premium beauty players globally.

The eCommerce Director will lead the development of enterprise‑wide eCommerce strategy and capabilities across Amazon, DTC and key online retail partners and other channels. Operating from a central role within a multi‑brand portfolio, this role enables and accelerates eCommerce performance across all eight brands—while ensuring that each brand retains ownership of its channel execution.

Success in this role requires a uniquely collaborative leadership style. You will be a trusted partner to brand teams, leading through influence rather than control. You will build strong cross‑functional relationships, translate complex data into clear strategic recommendations, and create an environment where digital experimentation and continuous learning thrive. This role will elevate eCommerce capabilities and champion digital commerce, ensuring our brand teams have the tools, insights, and guidance they need to unlock sustainable, profitable online growth.

• Define the overarching eCommerce strategy across DTC, Amazon, marketplaces and retail partners.
• Ensure each brand has a clearly defined role for eCommerce channels and KPIs (especially Amazon and DTC) in context of their broader brand and channel strategy.
• Build frameworks for category growth, assortment planning, and channel‑specific demand levers.
• Develop annual eCommerce guidance aligned with brand flywheels and activation plans.
• Identify global eCommerce opportunities, trends, and emerging platforms for long‑term growth.

• Ensure each brand has a clearly defined role for Amazon in context of their broader brand and channel strategy.
• Partner with brands’ eCommerce & commercial leads to drive vendor negotiations, joint business plans, and brand protection strategies.
• Partner with brand teams to deliver ongoing improvement on key Amazon metrics, improving brands’ visibility, traffic, conversion, and ranking.
• Build best practices for Amazon inclusive of PDP content, SEO, paid search, retail media, ratings and reviews, and operational excellence.

• Ensure each brand has a clearly defined role for DTC in context of their broader brand and channel strategy.
• Establish standards for DTC performance aligned with the channel strategy and role, including key metrics such as new user acquisition vs retention, UX/UI, conversion rate optimization, AOV, LTV, effectiveness of lifecycle marketing, and personalization.
• Partner with brand teams to deliver ongoing improvement on the key metrics based on the agreed‑to channel strategy and role.
• Support DTC‑exclusive merchandising, launches, and promotional strategies.

• Create standards for content, digital merchandising, brand storytelling, search visibility, and retail media investment.
• Guide brand teams in crafting differentiated experiences within premium retailer digital ecosystems.
• Support retailer exclusive kits, bundles, and promotional programs.

• In partnership with the Marketing team / CoE, build eCommerce demand generation capabilities across SEO/SEM, paid social, CRM, affiliate, influencer commerce, and retail media.
• Ensure full‑funnel media…