Senior Brand Manager

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are a world‑class team of innovators and passionate change‑makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation‑forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

Sr. Brand Manager will support the Brand Director in strategy‑setting complex projects cross‑functionally with calculated impact to the business. As a thought leader in the organization, this role is considered a top performing subject matter expert. With experience in commercial & campaign leadership, business reporting, and brand strategy development, the Sr. Brand Manager oversees key product platform(s) in the portfolio that will help enable Liquid I.V. to continue to hold its position as a market maker and leader of the functional hydration category.

• Initiate new learning opportunities in partnership with CMI, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns
• Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc.
• Participate in customer business planning process and collaborate with Sales team to ensure delivery of net sales and market share objectives
• Responsible for tracking and updating budget within approved allocation
• Responsible for coaching and mentorship of more junior members of the brand team
• Exhibit expertise in cross‑functional and departmental team management, proficiency in managing highly complex projects, paired with ability to influence higher‑level leadership and strategic direction.
• Initiate, lead, manage & execute disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration
• Collaborate with in‑house creative team or external agency partners to develop creative toolkit for campaigns, lead strategy to direct 360 channel leads on campaign extensions.
• Responsible for project management to enable top‑line sufficiency, reporting and management of commercial business performance for specific channels or product platforms, and development of accurate POS‑informed inputs for the demand plan.
• Responsible for development of winning product claims and selling story for multiple product platforms.

The successful candidate will have the following qualifications:

• Minimum of 5+ years of experience in brand management, brand marketing in CPG managing complex large‑scale business, product, or marketing projects.
• 4+ years of experience in retail data analytics, consumer insights, or marketing, a plus
• 2+ years of experience managing and developing a team at various levels
• Bachelor's in related field, MBA preferred
• Strong time & project management skills, ability to navigate complexity
• Strong understanding of the marketing landscape and development of 360 full funnel marketing campaigns
• Interest in disruptive marketing and appetite to push boundaries
• Ability to partner cross‑functionally and collaborate with creative teams or external innovation partners
• Strong communication skills
• Competency with data analytics
• Ability to assess business performance, story‑tell, build recommendations for…