Technical Product Manager - Principal

Overview

DIRECTV is seeking a Technical Product Manager – Principal 2 to join our team!

The Technical Product Manager - Principal 2 is a strategic product leader responsible for defining, delivering, and evolving Salesforce-based products that support business objectives for Care and Field operations. This role bridges business stakeholders and technical teams, translating strategic goals into scalable, secure, and high-performing Salesforce solutions. The ideal candidate combines strong product management skills with good technical understanding of the Salesforce platform, including configuration, integrations, data models, and release management.

This role will be responsible for supporting the strategic direction of functional areas and defining capabilities that help set a multi-year strategy and roadmap. They will closely partner with cross functional leaders, business stakeholders, and external partners to ensure the broader organization meets targets and IOP goals. This role will also be responsible for ensuring requirements’ rigor and traceability at the solution level while driving alignment between business strategy and technical execution.

This role defines and owns features spanning multiple Agile Release Trains (ARTs), managing complex cross-ART coordination and dependencies. Principal TPM conducts comprehensive impact and feasibility analyses, shapes strategic trade-offs, and develops enterprise-aligned roadmaps that deliver significant business outcomes.

• Requirements Management and Strategic Alignment: Partner with business stakeholders to gather requirements, define use cases, and prioritize features based on value, risk, and effort
• Ensure requirements’ rigor, traceability, and readiness at the solution level across multiple ARTs
• Validate that all requirements tie directly to business strategy and organizational objectives
• Translate business strategy into actionable product requirements and technical specifications
• Translate business needs into detailed user stories, acceptance criteria, and technical requirements
• Collaborate closely with Salesforce Administrators, Developers, Architects, and QA teams to deliver solutions end-to-end
• Maintain comprehensive traceability matrices and enforce requirements quality standards

• Impact and Feasibility Analysis: Conduct comprehensive impact and feasibility assessments for proposed features and capabilities
• Develop cost-benefit analyses, ROI projections, and KPI forecasts for strategic initiatives
• Assess resource requirements, timelines, risks, and technical dependencies across systems
• Evaluate technical, operational, and business viability of complex solution implementations

• Business Outcome Evaluation: Evaluate potential outcomes using business KPIs, OKRs, and performance metrics
• Establish and monitor feedback loops to measure product success and business impact
• Define success criteria and track product performance against business objectives
• Adjust product strategy based on measured results and changing business needs

• Stakeholder Collaboration and Trade-offs: Collaborate with business and IT stakeholders to resolve ambiguities and clarify requirements
• Facilitate strategic discussions to shape trade-offs between competing priorities
• Build consensus across diverse stakeholder groups on product direction and decisions
• Communicate complex product concepts and recommendations to executive stakeholders

• Cross-ART Feature Ownership: Define and own features or capabilities that span multiple Agile Release Trains
• Manage cross-ART coordination ensuring alignment and synchronized delivery
• Resolve technical dependencies across complex systems and multiple teams
• Facilitate cross-ART ceremonies including PI Planning and dependency management sessions

• Strategic Roadmap Development: Define and own the product vision, roadmap, and backlog for Salesforce applications and related integrations
• Develop strategic roadmaps that align with Center and Field goals and objectives
• Create multi-quarter product plans with clear milestones and deliverables
• Communicate roadmaps effectively to stakeholders at all organizational levels
• Balance short-term delivery with long-term…