Marketing Manager, CRM

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like Maple Story and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach.

We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events.

It’s why we’ve earned the Great Place to Work certification for 5 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

The Marketing Manager - CRM will serve as Nexon America’s primary expert and of the Iterable platform, responsible for leading end-to-end player lifecycle marketing across multiple titles. Reporting to the Senior Manager, CRM + Social, this role will define strategy, oversee campaign execution, and drive measurable impact through email, SMS, and push communications across onboarding, engagement, retention, and monetization funnels.

This is a high-autonomy role requiring deep technical expertise in Iterable, a performance-driven mindset, and strong cross-functional collaboration with Product, Brand, Live Ops, and Analytics.

We are currently working in the office 2-3x a week in a hybrid work model.

• Manage and deploy all email, SMS, and push notification campaigns, win-back programs and player lifecycle initiatives. Project manage and liaise with stakeholders (Brand, Production, Creative, Web Dev, Business Intelligence, etc.) to create impactful owned-channel marketing campaigns and ensure quality from start to end
• Act as Iterable expert internally — build, QA, optimize, and troubleshoot complex journeys, segmentation logic, and performance reporting. Monitor email deliverability and ensure best practices are met for data privacy, opt-in standards, creative, etc.
• Create benchmark data and best practices for future initiatives from internal products and competitors. Optimize email/SMS/Landing page campaigns through continual testing of creative, messaging, targeting, etc
• Monitor email and CRM results for optimizations and ensure KPIs are being met while providing recommendations based on results
• Ad-hoc reports and other duties as assigned

• 3 to 5+ years of hands-on experience with owned-channel marketing (email, push, SMS, landing pages, etc.) marketing with knowledge of best practices and optimizations in the digital space
• Hands on experience executing multiple CRM campaigns in a fast-paced environment from planning to deployment
• Experience in building GTM plans with clear goals and tactics, and compiling post-mortem reports after each campaign
• Proven track record of creating, implementing and optimizing email and push programs to meet business goals
• Experience running triggered email campaigns and making optimizations throughout the program period
• Ability to develop structured and ad hoc campaign reports incorporating multiple data points from product, website, campaigns, etc.
• Ability to adapt and solve problems calmly without losing focus of the original goals or objectives
• Experience managing multiple projects with cross-functional teams
• Gaming or Entertainment experience a plus but not required
• Experience owning multiple IP’s or brands is a plus
• Basic HTML knowledge, data pipelines, and integrations is a plus

• Bachelor’s Degree in a quantitative field
• Gradu…