Director, Brand Creative; Games

Director, Brand Creative (Games)

– Requisition Number: R235984 – Company:
Mattel Sales Corp. –

Location:

El Segundo, California – Pay Range: USD $175,000 to $219,000 per year

The pay range is indicative of projected hiring range; however, base pay will be determined based on a candidate's work location, skills, and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Welcome to the team behind some of the world's most loved games. The Games Global Brand Marketing team is where iconic play meets big ideas. We're the stewards of legendary brands like UNO & Pictionary, and the creative force bringing new games, bold partnerships, and fresh IP to life.

If you're energized by iconic brands, inspired by innovation, and excited to help shape the future of play—this is the team where it all comes together.

The Games Team is looking for a Director of Brand Creative that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi‑audience communication targeting, content & graphic design, typography, and key art development.

We are seeking someone that is collaborative and able to work alongside agency and cross‑functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day.

While the scope of responsibilities will span across all consumer touchpoints, there is a desire for fluency and experience in digital marketing including social platforms, e‑commerce, and content.

• Conceptualize and execute ideas across all consumer touchpoints with best‑in‑class creative that is on trend and consumer‑driven. Key areas include:
  Brand campaigns, Brand & Style Guides, key art development, e‑commerce creative, motion graphics/video, and social media.
• Prioritize multiple projects at any given time and efficiently deliver on time.
• Art‑direct and lead creative resources inside and outside the company.
• Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.
• Excellent and persuasive presentation skills to gain buy‑in from key stakeholders across the organization is required.
• Collaborate and partner with a team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

• Versed and on top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.).
• Excellent computer skills:
  Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).
• Knowledge and understanding of campaign strategies related to asset creation and development.
• Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.).
• Tapped into global adult‑ & youth‑oriented design, marketing campaigns and trends.
• Ability to see large picture while not losing focus of details.
• Openness to learn from others and the courage to inspire others.
• Ability to mentor and train new designers.

• 10+ years minimum…