Senior Marketing Analyst - Spectrum News

Overview

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Provide clear and actionable insights through data collection, analysis and reporting. Maximize the company's competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Field Marketers are the company's subject matter experts of local market dynamics and of all competitors in each of the communities we serve.

Actively and consistently support all efforts to simplify and enhance the customer experience.

Perform analysis and reporting to assess competition's impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives.

Work closely with managers in the collection and processing of competitive data.

Work collaboratively with colleagues in corporate marketing and peers in the other regions.

Leverage a variety of tools including Vantage, Micro Strategy and Tableau.

Develop impactful reporting and data-driven presentations. Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits.

Troubleshoot existing Micro Strategy and Tableau reports; assess accuracy, propose solutions and confirm corrections.

Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.

Responsible for ad hoc reporting and analysis as needed.

Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral).

Perform other duties as requested.

• Ability to read, write, speak and understand English
• Knowledge of marketing research, data analysis, and related functions
• Ability to analyze and interpret information
• Ability to prioritize and organize effectively
• Ability to use personal computer and software applications (i.e. word-processing or database programs)

• Bachelor's degree in marketing or related field or equivalent experience

• Marketing work experience - 5

• Preferred Skills/Abilities and Knowledge:
  Knowledge of cable television industry
• Preferred Related Work Experience and Number of Years: CATV work experience - 3

Office environment

Get to Know Us:
Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.

The base pay for this position generally is between $81,800.00 and $. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

Here, our employees don t just have jobs, they re building careers. That s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.