Senior Associate, Marketing & Business Development

HighPoint Associates (HPA) is a management consulting firm founded over 20 years ago, based in El Segundo, California. HPA advises on strategy and operational challenges for clients ranging from the mid-market to Fortune 1000, as well as private equity-backed businesses across industries. HPA was founded with a vision for a different kind of management consulting firm in how it delivers results through true partnership with our clients.

We advise leaders who are open to change and ready to engage at deeper levels to transform their organizations, and we build highly curated consulting teams to deliver on critical initiatives. With the ability to support clients across industries and functions, HPA’s results-oriented, agile business model has resulted in growth through various market cycles and continued exponential growth.

In direct collaboration with the C-suite and VP of Business Development, the Senior Associate will play a critical role on a high-impact Business Development team, working to scale and evolve HPA’s go-to-market engine. The Senior Associate will own key strategic Business Development initiatives, help drive operational excellence, and partner closely with cross-functional teams to ensure alignment.

The Senior Associate’s responsibilities will include, but are not limited to:

• Partner with the VP of Business Development and Partners to proactively identify, qualify, and convert new business opportunities aligned with firm priorities and target markets.
• Support Partners in deepening and expanding existing client relationships to drive repeat engagements, ensure long-term satisfaction, and help grow their book of business.
• Conduct market and company research that synthesizes key insights on trends and other market/company dynamics to prepare Partners for pitch meetings and guide HPA’s overall go‑to‑market strategy.
• Contribute to the development of proposals, pitch materials, and client‑facing materials that effectively showcase HPA’s expertise and commercial value.
• Collaborate with the Talent team to grow our library of company IP, including creating compelling case studies that highlight project outcomes and HPA’s breadth and capabilities.

• Design and manage strategic outreach campaigns that generate qualified leads, measure performance, and continuously optimize based on data‑driven learnings.
• Lead Associates in building prospect lists, drafting e-mail messaging, and contributing to longer-form content (e.g., articles), ensuring campaigns target the right audiences with relevant content.
• Leverage a diverse range of channels—including email, Linked In, and other digital touchpoints—to elevate firm visibility, nurture relationships, and maintain consistent outbound momentum.

• Mentor first‑year Associates by providing tactical coaching and strategic guidance to help them navigate analytical, research, and client‑facing work streams.
• Deliver constructive feedback on Associate work products, ensuring deliverables meet professional standards and align with business development objectives.
• Support the onboarding and professional growth of new Associates to strengthen team capabilities and long‑term excellence.

• Partner cross‑functionally with the Operations team to improve Salesforce workflows, enhance data accuracy, and ensure pipeline visibility across the Business Development team.
• Identify and implement process improvements that streamline team efficiency, strengthen coordination, and remove barriers to execution.
• Lead or contribute to strategic internal initiatives that extend beyond core responsibilities, advancing business priorities while leveraging individual experience and strengths.

• Commercially-Driven Growth Mindset – Proactively identifies and pursues new business opportunities; is energized by relationship-building, pipeline growth, and driving measurable revenue impact through strategic client engagement.
• Strong Sense of Ownership and Attention to Detail – Takes ownership of outcomes, drives initiatives forward, and…