Sr Associate Toy Marketing HW Monster Truck

Job Description What Your Impact Will Be:

• Support the development of toy strategy by segment (core, premium, collector, preschool, etc.).
• Support the toy pricing architecture and competitive positioning.
• Assist in gathering consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

• 2+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management skills: potential to manage complex product development timelines.
• Strong quantitative/analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
• Financial acumen:
  Experience with P&L management.
• Experience partnering with cross functional teams (e.g., design and manufacturing).
• Communication skills:
  Excellent at storytelling, presentations, and influencing team.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
• Roles in category management, product marketing, or product development.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Retail/channel knowledge:
  Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.

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We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and…