Sr Product Manager

Posting

Title:

Senior Product Manager

Requisition Number: R235692

Company: Mattel HQ, Inc.

Location: El Segundo, California

Address: 333 Continental Blvd

Zip Code: 90245

Job Category: Engineering

Pay Range: USD $164,000 - $205,000 yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Mattel Future Lab is part of Mattel Digital Studios, dedicated to pioneering the future of play through digital transformation. We identify, incubate, and launch tech‑enabled products and experiences that expand Mattel's reach beyond traditional toy categories. From AI‑powered play to creator platforms like Roblox and Unreal Editor for Fortnite (UEFN), Future Lab is building the next generation of digital experiences that connect fans with our brands in new and meaningful ways.

The Future Lab Product Studio is where vision turns into reality. As the execution arm of Future Lab, the team transforms validated concepts into successful, scalable digital products that extend Mattel's brands into new and emerging forms of play. The studio's mission is to deliver joyful, high‑quality, and innovative digital experiences that inspire creativity and delight fans worldwide.

As a Senior Product Manager in Mattel's Future Lab Product Studio, you will play a key role in redefining the future of play across creator platforms. You'll lead the charge in shaping how millions of players create, play, and connect through Mattel's worlds, bridging beloved brands with the next generation of players and creators across Roblox, Fortnite, and beyond.

You will be responsible for driving the strategy, development, and ongoing performance of Mattel's UGC gaming portfolio. As part of the Product Studio, you will transform validated concepts into market‑ready, high‑performing games and live experiences. You will define product roadmaps, establish success metrics, and ensure each game meets its creative, engagement, and commercial objectives.

Partnering with Producers, Designers, Analysts, and external development studios, you will help guide Live Ops strategy, product optimization, and the continued evolution of Mattel's UGC titles after launch. In this role, you will also manage a small but high‑impact team, including a Marketing Manager and a Data and Performance Analyst, to ensure successful go‑to‑market execution and data‑driven product optimization. This role requires both strategic vision and hands‑on execution, strong collaboration across internal and external teams, and a passion for creating meaningful play experiences within creator‑driven ecosystems.

This is not just another product management role; it's an opportunity to shape the intersection of play, creativity, and technology at global scale. At Mattel Future Lab you'll help reimagine what play can be when iconic brands meet user‑generated world.

• Define and drive the UGC Gaming strategy and multi‑year roadmap, aligning with Future Lab and Mattel Digital Studios' digital growth priorities.
• Identify and champion breakthrough product opportunities across creator platforms that expand Mattel’s reach and open new lines of business.
• Build and own business cases, KPIs, and monetization strategies for each UGC title, ensuring strong engagement and financial performance.
• Partner with Producers and external studios to guide product development,…