Field Sales & Marketing Representative - El Paso

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

We’re looking for a highly motivated, community-embedded Field Sales & Marketing Representative in El Paso to drive adoption of a residential battery program. This role is hyper-local and field-heavy, with a primary focus on increasing market penetration through sales outreach, neighborhood engagement, and community-based marketing.

You will be the face of Base in the field—building trust with homeowners, educating the community on the program, and creating a strong, credible presence for the brand. This role is ideal for someone who has direct sales experience, thrives with lots of interaction with people, and brings a polished, intentional presence to every interaction.

This role will report remotely to Base’s Partner Marketing Lead and requires consistent on-site field work in El Paso.

What You'll Do

• Drive market penetration for a residential battery program through direct sales and neighborhood outreach.
• Educate homeowners on the utility-backed program, clearly explaining benefits, eligibility, and next steps in a way that builds trust and confidence.
• Represent Base as a professional, credible, and approachable presence in the community.
• Host and staff community events, pop-ups, and local activations to increase awareness and engagement.
• Lead execution of field marketing efforts, including flyering, tabling, canvassing, and grassroots partnerships.
• Build relationships with local community leaders, HOAs, neighborhood groups, and small businesses.
• Collaborate closely with sales, marketing, and member experience teams to align messaging and drive qualified sign-ups.
• Track outreach activity and homeowner feedback to inform ongoing program optimization.

What You'll Bring

• 1–5+ years of direct sales experience (required).
• Strong interpersonal skills—you’re confident, approachable, and skilled at building rapport quickly with homeowners.
• Ability to explain technical or unfamiliar concepts clearly and simply.
• A polished, high-quality event and field presence that feels intentional and on-brand.
• Self-motivation and discipline—you can manage your own schedule and stay accountable to goals in a field-based role.
• Comfort working outdoors and walking neighborhoods for extended periods.
• Willingness to work evenings and weekends as needed for canvassing and events.
• Ability to transport materials and assist with physical setup for events.
• Must be based in El Paso (this is an on-site role).
• Available 40 hours per week through 7/31/26.

Preferred Skills

• Prior experience selling utility, energy, solar, telecom, or home services door-to-door.
• Existing relationships or credibility within the local community.
• Experience hosting or leading community events.
• Proven ability to generate a steady pipeline of engaged homeowners through field activity.
• Bilingual (English / Spanish) strongly preferred.

• First Principles Thinking: Question assumptions. Principles > rules.
• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
• Everyone’s an Owner: Follow through on commitments and own results.
• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.