Associate Manager, Social Media

Overview

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: “Life’s a Party, We’re Makin’ It Fun!” and “So Much Fun It’s Scary!”

At Spencer’s and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.

One Team / One Goal

We are leaders and owners of our business success. Whether it’s developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.

We offer a comprehensive benefits package that includes:

• Flexible work environment
• Career advancement
• Competitive base salary
• Bonus opportunity
• Vacation, Personal, Sick and Holiday pay
• Medical, Dental, Vision, Disability, Life and AD&D insurance
• 401k with a company match
• 30% merchandise discount

The Associate Manager, Social Media will play a key role in shaping the brand’s presence across social platforms by developing strategic content calendars, leading campaign and content execution and reporting while fostering an engaged online community. This role collaborates closely with cross-functional partners to create social-first content, optimize performance through analytics, and ensure all social initiatives align with broader marketing and brand goals.

• Support the Sr. Manager in developing and executing a comprehensive social media strategy across key platforms (Instagram, Tik Tok, Facebook, Pinterest, Linked In, X/Twitter, You Tube, etc.) to drive brand awareness, in-store excitement, and community engagement
• Build and maintain detailed monthly social content calendars that align with omni-channel marketing campaigns, product launches, cultural moments, and broader brand initiative
• Lead the development of clear and actionable photoshoot concepts, campaign briefs, and timelines for major brand initiatives across organic, paid, and influencer-driven social programs
• Maintain weekly performance reports on channel health and key campaigns
• Create and publish compelling static and video content using platform-specific tools and best practices across all three brands
• Partner with the Social Media Assistant to develop creative concepts for branded content execution to share on our paid and organic social channels
• Collaborate cross-functionally with creative, merchandising, e-commerce, and licensing teams to ensure all social content is executed on time and aligned with brand guidelines
• Manage daily community engagement in partnership with the Social Media Assistant, fostering meaningful interactions, responding to customer inquiries, and sourcing high-value UGC
• Lead the development and distribution of recurring social analytics reports; provide thoughtful insights and recommendations to optimize content performance and audience growth
• Monitor cultural, social, and retail trends in real time to identify timely, relevant content opportunities that strengthen brand voice and audience connection
• Utilize social listening tools to gather customer insights and inform content, engagement strategy, and cross-functional business decisions.
• Use project management platforms (Page Proof, Workzone, , MS Office Suite, etc.) to manage workflows, maintain organization, and communicate effectively across teams
• Manage influencer marketing initiatives, including outreach, product coordination, content tracking, and campaign documentation

• Bachelor’s degree in Marketing, Communications or related field and 3–5 years of experience in social media management and digital campaigns
• Expertise in content creation and curation across multiple platforms
• Proficiency with social media tools (Cap Cut, Canva, Adobe Express, Instagram Reels editor, Tik Tok editor, etc.)
• Familiarity with analytics and management platforms such as Emplifi, Meltwater, or Sprinklr (preferred)
• Understanding of retail environments and brand positioning
• Ability to lift 25+ lbs
• Reliable transportation for product drop-offs
• Willingness to travel up to 25%
• Excellent verbal and written communication skills
• Highly organized, detail-oriented, and able to manage multiple high-volume projects
• Self-starter with a proactive, solution-oriented mindset
• Strong time management skills and ability to adapt to shifting priorities
• Thrives in fast-paced, high-growth environments
• Sense of urgency, accountability, and commitment to continuous improvement

The pay range reflects the potential base salary range for this role. Individual base pay is determined by various factors such as relevant experience and skills, and the scope and responsibilities of the position.

$70,000 - $80,000