Digital Content Specialist Collapsible Content

Reporting to the Marketing Manager, Digital Content, the Digital Content Specialist role blends visual storytelling, social media content creation, and digital asset management. The successful candidate will help bring Edmonton’s stories to life through engaging photography, video, and social media content while supporting the organization’s marketing campaigns and brand initiatives.

You will work closely with the marketing team and collaborate with other business units across the organization to capture, create, organize, and distribute visual content that reflects the spirit of Edmonton and resonates with both visitors and locals.

As the successful candidate, it It is critical to have an eye for different photography and videography styles and design, as this position is key in helping to convey the Explore Edmonton brand message.

As the successful candidate you will:

• Capture photo and video content that supports Explore Edmonton’s marketing campaigns and storytelling initiatives.
• Contribute ideas to the digital content strategy by identifying opportunities to better engage priority audiences.
• Edit a variety of visual content including photography, short-form video, and promotional assets for marketing campaigns.
• Organize, track, and maintain visual assets to ensure files are properly catalogued and backed up.
• Upload and manage content within digital platforms including Crowd Riff Digital Asset Management (DAM), Vimeo, and other systems.
• Provide visual assets to internal teams and tourism partners to support marketing initiatives and destination promotion.
• Support the creation of social media content across Explore Edmonton channels including Instagram, Facebook, Tik Tok, You Tube, and Pinterest.
• Collaborate with the Social Media Engagement Specialist to align content with key audiences, platforms, and campaign objectives.
• Create social media graphics using templates (e.g., Canva) and write engaging captions that reflect the Explore Edmonton brand.
• Schedule and manage social media content through Hey Orca or other social media management platforms.
• Pull social media performance reports and provide insights to support ongoing content optimization.
• Track project status and collaborate with team members using Asana.
• Contribute to marketing planning, campaign coordination, and metric benchmarking initiatives.
• Track and submit monthly expenses through Concur Solutions as required.

What You Will Bring

• Post-secondary education in marketing, communications, digital media, tourism, or a related field, or an equivalent combination of education and experience.
• Minimum three years of experience in marketing, digital content creation, or social media management.
• Demonstrated experience capturing and editing photo and video content for digital platforms.
• Proficiency with photo and video editing software such as Adobe Creative Suite, DaVinci Resolve, or similar tools.
• Strong understanding of social media platforms, including how to create, edit, schedule, and analyze content performance.
• Strong storytelling ability and an understanding of how visual content supports brand identity.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Comfortable capturing content in a variety of environments including events and on-location shoots.
• Collaborative mindset and ability to work effectively within a team environment.
• A passion for showcasing Edmonton as a destination for both visitors and locals.