Creator & Influencer Specialist

Company:  Petra Brands

Location:

Remote

Position Type:  Full Time

Role Overview
Petra Brands is seeking a  Creator & Influencer Specialist  to support the growth of our brands through creator partnerships across  Tik Tok, Instagram, and emerging social commerce platforms .

This role is ideal for someone who is  deeply immersed in creator culture , understands how influencer marketing drives  retail and direct-to-consumer growth , and enjoys managing the operational side of creator programs including  sampling, outreach, and campaign coordination .

You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives.

Key Responsibilities

Creator Relationship Management

Identify, recruit, and manage Tik Tok creators and influencers aligned with Petra Brands' products and audience

Manage inbound creator requests from Tik Tok, Instagram, and email

Maintain an organized pipeline of creators across micro, mid-tier, and large creators

Track creator performance including views, engagement, and sales impact

Tik Tok Creator Program Management

Coordinate Tik Tok creator sampling and seeding programs

Manage the full lifecycle of creator outreach including:

Support paid and organic creator campaigns for both retail and DTC initiatives

Creator Sampling & Product Seeding

Manage creator sample requests and maintain an organized sample inventory tracker

Coordinate product shipments to creators globally

Support product seeding strategies for new product launches and retail activations

Ensure timely fulfillment of creator sample requests

Tik Tok Discord Community Support

Assist in building and managing Petra Brands' Tik Tok Creator Discord community

Help onboard creators into the community

Support creator engagement through:

Monitor feedback and creator sentiment

Creator Campaign Execution

Support the execution of creator campaigns for:

Coordinate creator deliverables and timelines

Track campaign KPIs and report results to the marketing team

Live Event Creator Coordination

Manage product sampling and creator coordination for live events, trade shows, and creator meetups

Assist with creator invitations and engagement for events

Support logistics for creator participation at brand activations

Influencer Program Operations

Maintain internal systems including:

Track creator codes, affiliate performance, and campaign metrics

Qualifications

1-2 years of experience in influencer marketing, social media, or creator partnerships

Strong understanding of Tik Tok creator ecosystem

Experience managing product sampling or influencer gifting programs

Highly organized with strong project management skills

Comfortable communicating with creators and managing relationships

Familiarity with social commerce and affiliate marketing

Key Traits for Success

Creator-obsessed: understands social media trends and creator culture

Highly organized: able to manage large volumes of creator requests

Execution-focused: ensures campaigns and shipments happen on time

Relationship-driven: builds strong creator partnerships

Growth mindset: eager to test new creator strategies

What Success Looks Like

Strong creator network actively posting about Petra Brands

Consistent creator content driving awareness and sales

Efficient product seeding and creator sampling programs

A thriving Tik Tok creator community

Creator campaigns that support both retail launches and DTC growth

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