Vice President, US Sales

Job Description
Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President, US Sales to join our rapidly growing company.

Champion Petfoods is an award‑winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose,  To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime , provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award‑winning company.

Here’s The Scoop - Summary
The US Vice President of Sales is responsible for shaping the US revenue strategy, driving sales execution, and building a high‑performing sales organization. This role blends strategic vision with hands‑on leadership, ensuring the company meets growth targets while strengthening customer relationships and market presence.

As a key member of the North America cross functional leadership team, you will be expected to adapt in a fast‑paced market, leveraging data‑driven insights to capture market share and enhance brand advocacy.

The role is responsible for overseeing 40+ associates and $250M in revenue. The role reports into the General Manager, North America and sits on a cross functional leadership team. It is responsible for overseeing our key account management as well as independent pet retailers.

What a Typical Day Looks Like
Revenue Leadership

Define the US sales vision, strategy, and annual revenue plan aligned with overall business goals.

Manage and mentor the team on trade budgets, promotional and portfolio strategies to maximize revenue efficiency.

Analyze market trends, customer insights, and competitive dynamics to identify strategic and profitable areas of growth.

Create a customer segmentation model that determines where the resources should be invested and where we need to divest resources.

Partner with NA leadership team (GM, Supply Chain, Marketing, Finance, etc) to align go‑to‑market strategy.

Build and manage a scalable sales operating model, including best in class forecasting, pipeline management, and performance tracking.

Sales Strategy & Execution

Develop and execute a comprehensive go‑to‑market strategy aligned with the North America business plan.

Establish clear sales processes, KPIs, and accountability mechanisms across the sales organization.

Lead pricing, contract negotiation, and deal‑structuring strategies to maximize profitability.

Customer & Market Engagement

Build strong relationships with key customers, partners, and industry stakeholders.

Represent the company at industry events, conferences, and strategic customer meetings.

Monitor competitive landscape and market trends to inform strategic decisions.

Lead key customer joint business plans and ensure accountability to deliver agreed upon measures and deliverables.

Team Leadership & Development

Recruit, mentor, and develop a high‑performing sales team, including frontline associates and individual contributors.

Foster a culture of performance, collaboration, and continuous improvement.

Implement training programs to strengthen product knowledge, sales skills, and customer engagement.

Review current operating model inclusive of job levels, roles and responsibilities, and location strategy to ensure we have aligned job profiles with the right talent.

Success Measures

Achievement of quarterly and annual revenue targets.

Strength and scalability of the sales organization.

Improved sales productivity and conversion metrics.
Strong cross‑functional alignment and predictable forecasting.

Positive customer satisfaction and retention outcomes.

Engaged associates at all levels.

Requirements

Bachelor’s degree in Sales, Business, or a related field is required. MBA preferred.

15+ years of experience in multi‑channel…