Email Marketing Specialist

Power Take Off is seeking an Email Marketing Specialist to help support and continuously improve our email outreach campaigns for energy efficiency programs that meet or exceed the company's performance metrics and energy savings goals.

About Power Takeoff, Inc.

Power Take Off is a leading provider of software and implementation solutions in the utility industry, specializing in energy efficiency and demand side management (DSM). Our mission is to identify and deliver data-driven solutions to guide our partners and their communities to a lower carbon future. We drive our sustainability impact through software and services leveraging utility meter data and layered data sets, advanced analytics, and personalized customer engagements that help businesses better understand and reduce their energy consumption.

We deliver cost-effective solutions for over 25 utilities across North America.

The Email Marketing Specialist will support various aspects of email outreach campaigns, including delivery, content creation, building and maintaining templates, and tracking.

The ideal candidate is a technically skilled and proactive person who will be our in-house email marketing platform expert for delivering actionable, personalized energy-efficiency content and insights directly to businesses to help them reduce their energy waste.

A successful candidate enjoys problem solving, learning new systems, collaborating across teams, taking ownership to find or recommend the tools and processes needed to make a project successful, embodying a continuous improvement mindset.

• Administer email marketing and sales engagement platforms (e.g. Outreach.io, One Signal)
• Serve as an internal platform expert to assist the team with questions and problems
• Manage the configuration of the email marketing platform to ensure email campaigns run smoothly
• Maintain an active outreach calendar by managing the frequency of contact with customers
• Act as a point of contact with the vendors of the email marketing softwares to stay informed about changes
• Assist in selecting new email marketing platforms as company needs arise
• Plan, create, test, and launch segmented email outreach campaigns
• Plan:
  Understanding the scope and constraints of email campaigns and recommend detailed execution plans
• Create:
  Draft email campaign templates, with automated input fields related to the personalization of emails from provided designs.
• Test:
  Verify the correct configuration of email templates and associated inputs through robust testing
• Execute fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform, SQL queries, data filters, data extensions, templates, automation, etc.
• Understand the data pipelines that affect email campaigns to be able to configure, test and execute email campaigns
• The data pipeline for segmentation and personalization information could consist of information stored in different systems like the CRM, AWS cloud, spreadsheets, etc.
• Ensure compliance with the regulations for email campaigns and keeping up to date with the regulatory changes affecting the email outreach at Power Take Off
• In addition to regulatory compliance, ensuring email campaigns are set up in accordance with Power Take Off’s contractual requirements for the DSM programs it administers
• Analyze and report relevant metrics and campaign results to management to identify improvement opportunities and facilitate decision-making like deliverability rates, open rates, click rates, conversion rates and more
• Create reports and presentations on email campaign performance
• Communicate insights and suggestions to other teams
• A/B test email content, send timing, and segmentation to ensure we land at the most effective email campaign strategies
• Complete HTML coding/scripting when necessary to create adequate email body content
• Provide input on effective language for high quality outreach content

• Education:
  
  Bachelor’s degree in Marketing or a related field (preferred). Certifications related to email marketing platforms.
• Experience:
  
  2-5 years in email marketing or a similar digital marketing role.
• Email…