Key Account Representative British American Tobacco

Overview

Key Account Representative - Edinburgh (British American Tobacco) role at Acosta Europe. The successful candidate will help key clients grow in-store presence and sales through field marketing solutions.

• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for client promotional cycles.

• Strong communication and interpersonal skills with the ability to build store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full Valid Driving Licence (essential due to travel requirements).

• Previous experience in retail, FMCG, field sales or merchandising.

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers

• Entry level

• Full-time

• Sales and Business Development
• Industries:
  Advertising Services