Product & Marketing Manager - EV Transition

The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them.

This EV Transition role exists to support this shift to electric. By combining marketing expertise with product-led delivery, this role shapes how electric vehicles are positioned, how our nurture journeys are designed, and how confidence-building interventions are prioritised and built to give our customers the confidence to choose an EV.

As Product & Marketing Manager – EV Transition , you will lead the EV Transition squad and lead the development and delivery of marketing strategies that help customers explore, understand and evaluate electric vehicles.

You will own the go-to-market and channel strategy for the transition from petrol and diesel cars to EVs, using behavioural insight, data and storytelling to support customer confidence in electric cars. You will lead a team including Engineering, Design and Research, and you will shape and prioritise a backlog of interventions — spanning content, communications, digital journeys and tools — ensuring activity is focused on what makes the greatest difference to customers.

This role is about thoughtful prioritisation as much as execution. You will balance marketing opportunity with delivery realities, making informed trade-offs to ensure effort is focused on value rather than volume.

• Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in‑house creative studio on implementation.
• Developing positioning and messaging that clearly explains EV benefits, trade‑offs and considerations.
• Designing and owning channel strategies that support confidence across the customer lifecycle.
• Owning and prioritising a backlog of EV Transition squad initiatives, spanning content, journeys, digital tools and communications.
• Ensure these align with strategic goals and customer needs.
• Leading planning and prioritisation within a cross‑functional matrix‑managed squad, including managing the product backlog to ensure it reflects strategic goals.
• Defining and tracking success measures, using insight and performance data to continuously refine approaches.
• Championing customer‑centred, evidence‑led marketing across the Electric teams.
• Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
• Collaborating with stakeholders, our in‑house creative studio and agency partners.

You are a customer‑focused marketing professional who enjoys shaping strategy and seeing it delivered. You value collaboration, are comfortable operating in ambiguity, and care deeply about the impact your work has on real people.

• You have strong experience in product marketing, customer marketing or lifecycle marketing.
• You are confident developing go‑to‑market and channel strategies grounded in insight.
• You have strong experience developing digital products and working closely with UX and engineering teams.
• You are comfortable prioritising work and making trade‑offs to focus on what delivers the most value.
• You communicate clearly and can bring stakeholders with you through complex decisions.

You’ll need all of these.

• Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour‑change, engagement, loyalty, and/or retention.
• Experience in solving complex business problems and/or customer needs through marketing.
• Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights.
• Strong experience in evaluating marketing performance and optimising plans.
• Demonstrable experience in developing end‑to‑end marketing strategies for products or customer segments across the entire lifecycle.
• Experience applying behaviour change frameworks and behavioural science to marketing.
• Demonstrable experience in sharing expertise to up‑skill other team members, encouraging creativity and innovation.
• Experien…