Associate Brand Manager, Curlsmith

Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Assistant Brand Manager, Curlsmith

Marketing – Beauty & Wellness

United Kingdom, 100% Remote in the Greater London Area. Due to required travel into Central London, only candidates based within Greater London will be considered

The Assistant Brand Manager, Global Integrated Marketing for Curlsmith supports the development and execution of global and Lead Market brand marketing initiatives and campaigns. This role helps manage the global marketing calendar, supports creation of global toolkits and content for strategic initiatives, and coordinates with regional teams to ensure smooth adoption of global assets. This role will also collaborate with regional partners to ensure local market needs are met.

It is ideal for a rising marketer who is detail‑oriented, highly collaborative, and passionate about global brand building. This role reports to the Associate Director, Global Integrated Marketing.

• Serve as a brand guardian, ensuring global alignment and adoption of brand equity, tone, visual identity, and creative standards.
• Own and maintain global brand guidelines, style guides, and asset libraries.
• Partner with Creative to ensure a consistent, elevated, culturally resonant expression of the brand.
• Review and approve global creative assets and regional adaptations for brand consistency.

• Support development of both global and US‑specific campaigns (for both innovation & hero products), including communications strategy, messaging architecture, campaign ideation, brief creation, timeline management, asset approvals, and asset toolkits.
• Partner with Creative, Media, PR, Social, Influencer, and Regional Brand Marketers to deliver integrated, scalable campaign content.

• Contribute to the photo/video shoot concept, planning, and execution.
• Partner closely with creative team to develop shot list.
• Manage model image rights across the brand including contract renewals.
• Work with internal stakeholders to identify all details for model casting and create model brief for creative team.

• Own the Global Brand Marketing Calendar, synthesizing regional calendars, retail priorities, and global launches into one cohesive communications roadmap.
• Set sequencing and timing for major brand moments and both global and US creative needs.

• Gather insights, identify localization needs, and ensure global strategies are actionable for all markets.
• Lead global‑to‑local communication, toolkits distribution, training, and best‑practice sharing.

• Manage creation of packaging artwork to support Global and US product launches.
• Working in conjunction with cross‑functional teams including Product Development and Insights to input on product concept development in the short and medium term.
• Manage the global sampling program for annual forecasts, stakeholder management and assessing ongoing global business needs.
• Lead product portfolio analysis and identification of core business SKU prioritization annually.
• Including conducting regular market and competitor analyses to identify opportunities and threats.
• Seeking input from regional partners.
• Provide recommendations based on market insights.
• Maintaining the product…