Brand & Digital Marketing Manager

Salary: £35 - £38k annually dependant on experience

Working hours: Full-Time – 35 hours per week

Contract: Permanent

Location: Ratho, Edinburgh / Hybrid-working

Closing date for applications: Friday 13th February 2026 at 12:00 noon

In person interviews for this role will take place w/c 23rd of February 2026

Prior to any employment commencing with Scotland Food & Drink you will be asked to provide documents to demonstrate your right to work in the UK.

The Brand & Digital Marketing Manager sits within the communications part of the Brand & Communications team, which also includes four events professionals and is responsible for developing and delivering Scotland Food & Drink’s brand and digital campaigns to support membership engagement, the events and the organisation’s industry profile. The role involves planning, creating and overseeing content across digital and brand channels to achieve campaign and organisational objectives.

The postholder leads the social media strategy, including content creation, campaign management, performance analysis, reporting and works closely with the Communications Manager and the Communications & Social Media Assistant and external agencies to deliver digital campaigns and creative assets.

The role also includes leading the strategy and development of Scotland Food & Drink’s websites, ensuring content is maintained and aligned with organisational objectives. Close collaboration with colleagues across teams is required to coordinate communications and promotion of Scotland Food & Drink activities and initiatives.

Your day-to-day responsibilities may include but are not limited to:

• Campaign Planning & Management: Lead the planning and coordination of marketing campaigns, creating actionable briefings and ensuring alignment with organisational objectives and KPIs. Collaborate with internal departments and creative agencies to develop campaign concepts and deliver multi-channel campaigns effectively.
• Brand & Digital execution: Monitor execution across all aspects of the marketing mix, including digital, brand marketing and production of materials. Ensure campaigns are delivered on time, on budget and meet agreed quality standards.
• Analysis & Reporting: Analyse campaign performance and insights, producing clear reports for internal stakeholders. Recommend and implement continuous improvements to optimise campaign impact.
• Relationship Management: As the ‘in house’ agency for the full Scotland Food & Drink team, the role requires maintaining regular communication with team members and stakeholders, providing updates on campaign status and anticipated resource requirements. Support colleagues in integrating activity across teams to achieve strategic objectives.
• Brand & Content Management: As the brand ‘guardian’ for Scotland Food & Drink, the role requires ensuring a consistent tone of voice and brand identity across all communication materials, supporting industry leadership positioning and membership engagement. As part of a small, dynamic team, create assets, content and contribute to the development and implementation of content and social media strategies, including website management.
• Project & Event Support: Collaborate with the Head of Brand and Communications and wider team on large-scale organisational projects, including membership communications, conferences, awards and Showcasing Scotland events. Support planning and content integration for associated digital campaigns.
• Stakeholder & Community Engagement: Build and maintain relationships with Scotland Food & Drink members and key industry stakeholders. Lead engagement initiatives to foster active online communities and enhance member interaction.
• Supplier & Agency Management: Oversee relationships with creative agencies and other external suppliers, monitoring performance, addressing gaps and recommending improvements to ensure high-quality delivery.
• Continuous Learning & Development: Contribute to refining internal processes, templates, and standards to enhance campaign effectiveness and efficiency. Maintain awareness of sector trends, best practices and emerging digital tools to continually…